NewTek Inc., manufacturer of industry-leading 3D animation and video products, announced this week that Rob Powers has joined the company as Director of Entertainment and Media Development. Rob will serve as a liaison between studios, 3D artists and NewTek, sharing the benefits of LightWave 3D® with the visual effects community and communicating the studios' and artists' needs to the NewTek LightWave 3D development team.

China’s first 8K panoramic sound real-life original opera movie "He Luting", jointly produced by Shanghai Conservatory of Music and Shanghai Media Group (SMG) and manufactured by SMT Magic Digital (Magic D) Studio, was officially launched on July 30 in front of the bronze statue of He Luting at Shanghai Conservatory of Music, and decided to release in 2021.

CAMERON |  PACE Group (CPG) announces it is the innovative company behind the FUSION 3D system outfitted with F35 cameras and SLATE²SCREEN™ 3D production support services for Paramount’s live-action 3D film, “TRANSFORMERS: DARK OF THE MOON,” from director Michael Bay and executive producer Steven Spielberg. As the first-ever “Transformers” film to be released in 3D and the third installment in the blockbuster “Transformers” series, it will be released exclusively in 3D tonight and everywhere on June 29, 2011.

Richard Walch, a photographer and DSLR film-maker from Germany, usually makes spectacular productions dealing with extreme sports. For a 3D special supplement in one of the largest German newspapers, Richard Walch photographed Germany's most famous puppet theatre: The "Augsburger Puppenkiste".

Ultra HD cameras with 2/3-inch sensors, or at least the ability to use broadcast lenses with the deep depth of field needed for fast-moving sports coverage, are a hot topic and there are currently four main camera manufacturers that have - or will - release Ultra HD cameras with 2/3-inch sensors that could meet the needs of sports production.

Tom Cosgrove, CEO of 3net, the first 24/7 fully programmed, general entertainment 3D television network, will join Tim Pastore, 3net's vice president, production and development; Sony 3D Technology Center stereographer Grant Anderson; Josh Derby, Discovery Communications' director of technology and standards; and Craig Tanner, president and chief stereographer at Digital Revolution Studios, for a session titled "3net: Programming and Producing High-Quality 3DTV" at the 2011 NAB Show.

Sony Professional's 4K live production solution was used to capture highlights of the 2014 Hertz British Grand Prix MotoGP at Silverstone in stunning ultra-high definition. Working with Dorna Sports, Sony captured the high-octane action from both the qualifier and the race itself in crisp ultra-high definition detail, marking a world first in live production for motorsports and representing another significant milestone in the acceleration of 4K sports production.

The third review event of the 2020 3D Media R+D project, in which MEDIAPRO Research is participating actively, was held on 26th May in Paris. The French capital was the venue chosen as the event as it coincided with the Dimension 3 Expo, a worldwide benchmark event for stereoscopic technology and whose fifth exhibition took place from 24th to the 26th May.

Italian production company BetaMedia delivers a range of television programming for clients including Endemol, Infront, and OBS, among others, with credits spanning “Big Brother Italy,” “Master Chef,” the Alpine Skiing World Cup, Olympics and Serie A Football Championship. The company recently joined forces with DBW to develop one of Italy’s first IP-based 4K HDR Outside Broadcast (OB) vans, the Esterna 14. To blend incoming and outgoing signals for 4K/UltraHD HDR, HD HDR and HD SDR broadcasts, BetaMedia recently invested in 24 AJA FS-HDR converters for real-time HDR and WCG conversion.

JVC’s IF-2D3D1 Image Processor works as a 2D-to-3D converter and as a 3D L/R mixer for video content producers. Housed in a rugged, 1U rack-mountable metal cabinet and compatible with a wide range of high definition formats, the IF-2D3D1 is designed to help 3D content producers improve their workflow, whether they are converting archived 2D material or shooting original content in 3D.

Last month is was said that that 3D movies already accounted for 33 percent of the box office revenues this year and this was achieved by only four films. People are willing to pay more to see 3D, hence 3D content has more value than 2D content.

Sony has today launched its HXR-IFR5 interface unit, which enables 2K RAW and 4K RAW recording for the NEX-FS700 camcorder, giving professional users a significant jump in performance, a broader choice of creative tools and unprecedented production flexibility. The HXR-IFR5 interface unit connects the NEX-FS700 to Sony’s new AXS-R5 RAW recording system, creating a powerful combination that takes full advantage of the camcorder’s 4K imager.

3ality Digital, considered to be the leading innovator of the most sophisticated S3D production technology in the industry, announced today it has acquired Element Technica, a company long-known for its manufacturing expertise, accessories, and mechanical engineering of motorized S3D camera rigs. 3ality Digital has been named in the 2011 Inc. 500 list and is considered one of the fastest growing private companies in the nation.

3ality Digital, a world leader in advanced technologies to empower creative digital stereoscopic 3D (S3D) acquisition, has inked a deal with leading UK rental house ARRI Media as its rental and service partner in the UK market.

3ality Digital, world leader in advanced technologies to empower creative digital stereoscopic 3D (S3D) acquisition, is adding to its range of beam-splitter mirror rigs with the launch of its TS-5 at IBC2010. This, the first fully-automated, remotely-aligned lightweight beam-splitter on the market, is aimed at lightweight and wireless camera operations and tight spaces, and can be mounted on a Steadicam for complete flexibility.