"Transformers: Dark of the Moon" Embraces FUSION 3D
“At the start, Bay was really against using 3D as a medium,” said Vince Pace, Co-Chairman and CEO of CAMERON | PACE Group. “After working with FUSION 3D, Bay really embraced it as a creative and powerful storytelling medium and used it aggressively to capture this live-action, high-octane production.”
CAMERON | PACE Group (formerly PACE) also pioneered an advanced mobile X frame system for video engineering that allowed director Michael Bay and cinematographer Amir M. Mokri to capture “TRANSFORMERS: DARK OF THE MOON” footage with complete flexibility and mobility while shooting on location in Chicago, Detroit, Florida, Houston, Washington D.C. and Los Angeles.
“FUSION 3D was able to keep up with Bay’s fast-paced shooting style and was flexible and adaptable enough to meet any of the creative or live production challenges,” said Dave Canning, 3D Engineer of CAMERON | PACE Group.
CAMERON | PACE Group's technology and innovation has resulted in over $5 billion of box office receipts and major 3D benchmarks recognized within the industry including the sci-fi epic blockbuster, “AVATAR.” The FUSION 3D system development began over a decade ago and through constant innovation has become the most utilized, creative and advanced workflow system available within the industry. Upcoming FUSION 3D productions include Paul W.S. Anderson’s “The Three Musketeers,” Martin Scorsese’s “Hugo Cabret,” Andrew Adamson’s “Cirque du Soleil,” Ang Lee’s “Life of Pi” and Carl Rinsch’s “47 Ronin” and much more.
CAMERON | PACE Group
CAMERON | PACE Group (CPG) is a trend-creating technology and production services firm. CPG is advancing the future of 3D across all media channels by making the most advanced products, support solutions and creative tools available and accessible to networks, studios, broadcasters, filmmakers and creative teams around the globe. The company is singularly dedicated to building upon the strong foundation of innovative technology developed by its visionary co-founders, James Cameron, Vince Pace and Patrick Campbell and leveraging its unmatched 3D expertise to help content producers realize 3D's full potential as a creative and powerful storytelling medium. CAMERON | PACE Group was founded in 2011 by Vince Pace and James Cameron and is headquartered in Burbank, CA.
TRANSFORMERS: DARK OF THE MOON
TRANSFORMERS: DARK OF THE MOON is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. When a mysterious event from Earth’s past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand. It will be released by Paramount Pictures exclusively in 3D on June 28th and everywhere on June 29th. © 2011 Paramount Pictures Corporation. All Rights Reserved.