When it comes to producing major media events on TV, broadcasters need a large amount of media-related equipment quickly and for a short period of time. Because it is rarely economical for companies to buy in the required technology themselves, broadcasters and production companies rely on renting broadcasting equipment.

Polecam announces its appointment as official broadcast industry distributor of the Theia MY125M ultra-wide-angle effects lens, a stellar performer in Toshiba's Space Chair Project and the mid-summer South African international football tournament.

Avid today unveiled the Avid ISIS® 5000—a new, easy-to-use, real-time, open shared storage solution that brings the power of best-in-class shared storage to local and regional broadcasters and post production facilities at a lower cost. The ISIS 5000 is built upon proven ISIS technology used in more than 700 major media enterprises to store, share and manage large quantities of digital media assets.

Ross Video releases an online frame configuration tool designed to configure a Ross openGear frame with Ross terminal equipment products and accessories. The configuration tool provides a drag and drop interface with product descriptions, rear I/O images and block diagrams available in one convenient, user-friendly tool.

SENSIO® Technologies Inc. yesterday announced that a range of market-leading products, integrating SENSIO 3D technology and enabling the delivery of premium-quality 3D content the length of the broadcast supply chain, will be demonstrated at IBC2010.

• European Athletics Championships 2010 Barcelona
• Capital Expenditure in HD & 3D
• Newcomer in Munich

Pharos announces a major extension of training support at its UK headquarters in Reading. Managed by technology specialist Elaine Jarvis, the expanded resource is geared to providing hands-on training at Pharos offices or at customer sites.

IBC visitors have the chance to take a closer look at Tekronix' latest test and monitoring tools.

From authoring to displaying, Orad's powerful on air graphic solutions provide a complete suite to address the different aspects broadcasting graphics. Orad's solutions are used by some of the most prominent broadcasters worldwide.

Envivio yesterday announced that it has delivered a complete DTH video headend as part of the "Headend in the Sky" project of Argentina's Red Intercable, a leading video service provider and content aggregator servicing more than 240 cable operators in Argentina. The project features end-to-end integration by Envivio and has enabled Red Intercable to augment its existing cable services by blanketing the entire country with high fidelity HD and SD TV and on demand services delivered via satellite.

The sun sinks into the sea, the scent of pine wafts from the nearby hills, the incomparable light of a southern summer evening enchants the city. Many thousands of people are looking forward to a wonderful evening with German TV superstar, Thomas Gottschalk. An evening of exciting wagers and international stars on his famous couch. ZDF’s flagship “Wetten dass” summer special on the island of Majorca has become the mega-event of the season.

Satellite Information Services (SIS) has announced plans to relocate its London operation to MediaCityUK at Salford Quays. This will be a phased move and is due to be completed by 2013.

Cinegy, a developer of world-leading workflow, asset management and OEM solutions for the broadcast and post production industries, is pleased to announce the success of the Cinegy installation at the Russian television station, Channel One. Cinegy software has enabled Channel One to preserve several decades of Russian television history from the “Good Morning” show, using a modern digital archive. The show is now looking to incorporate other Cinegy tools into their workflow.

Harris Corporation (NYSE:HRS), an international communications and information technology company, is providing Seven Network Australia (Seven) with an end-to-end, file-based SD/HD playout centre at its Melbourne facility. The project is part of a master purchase agreement that is intended to cover projects and activities for the facility build-out.

Broadcast Pix™ will unveil a 50Hz version of Granite™, its new native HD, 1080p-ready live video production system, at IBC2010 in Amsterdam, 10-14 September, 2010 (Booth 7.C21). The new flagship product line for Broadcast Pix, Granite combines a new HD switcher with a new HD server running the company’s innovative Fluent™ workflow software, enabling users to create compelling live HD video at a price point unmatched in the industry.