In recent years, more and more UGC has found its way into news programming, and for good reason. Multiple good reasons, in fact. And the growth in UGC we’ve seen thus far is nothing. According to a new Sony and IHS Markit report, the number of citizen journalists out there will increase by 145% each year to 2025, when UGC will account for just under 20% of all online content – rising from just under 10% this year. So, we now have two questions to address: should news organisations take advantage of the ever-growing mountain of UGC out there, and how?