In stark contrast to video, TV and the movies, Virtual Reality (VR) applications promise experiences that are not only more intense but, above all, interactive and individual too. To launch VR on its way to a huge consumer market share, a considerable amount of R&D work needs to be done. That was precisely the mission of Immersify, a European R&D concortium made up of PSNC – Poznan Supercomputing and Networking Center (Poland), Spin Digital Video Technologies GmbH (Germany), Marché du Film – Festival de Cannes (France), Visualization Center C (Sweden) and Ars Electronica Futurelab (Austria). After three years, the Immersify project that was funded by the EU’s Horizon 2020 program is now coming to an end. Some of the project’s results were demonstrated one last time in a live stream from Poland to the Ars Electronica Center’s Deep Space 8K in Austria on June 17th, concluding the developing phase of the project. While Immersify officially ended with a panel at Festival de Cannes’ Marché du Film – Cannes XR, which was being held virtually due to the Coronavirus pandemic. The project partners are already continuing their research on future developments in the field of immersive media.