Supponor and FC Barcelona strike deal to provide Virtual Advertising during LaLiga home games
Supponor’s virtual advertising technology increases the availability, relevance and value of pitch-side LED boards by creating new, regionalized inventory in the live international broadcast feeds. Advertising seen on these boards will be different to that seen by fans watching in Camp Nou or viewing the domestic broadcast coverage. The technology therefore allows global sponsors to tailor their brand messages for different LaLiga audiences around the world, or for new sponsors to target their most relevant LaLiga audience watching live broadcasts from FC Barcelona games.
After 5 years of commercial deployment in LaLiga focusing on the production of key away matches of the leading clubs, including FC Barcelona, Supponor will now also enable virtual advertising on FC Barcelona home matches. This will allow Barça’s fans and club partners to engage in new and innovative ways of communicating during live matches.
James B Gambrell, CEO, Supponor said, “After intensely researching and developing our technology for the past 15 years it is now proven and commercially deployed with many leading clubs, leagues and federations. As one of the most influential clubs in world football, we are delighted to be part of FC Barcelona’s rapidly growing international reach as Barca continues to consolidate its brand positioning in key international markets. It is set to achieve its historic goal of exceeding €1B in annual revenues at the same time as joining our growing roster of clients.”
About FC Barcelona
FC Barcelona was founded in 1899, and is unique in many ways. The club is owned by its more than 145,000 members and can boast of being the most successful club in Europe over the last years. Since season 2004/05 they have won four of the Club’s five Champions League titles and ten of their 26 domestic league titles. Due to its very special personality, ‘Barça’ is recognized as being ‘more than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with club’s famous reliance on homegrown talent.
All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and team-work, while the club is also famed for its commitment to society, which is channeled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 340 million fans and made FC Barcelona a world leader on social media.
Supponor pioneered and is the clear market leader in delivering virtual replacement technology of TV-visible signage for real-time broadcast and streaming of in-venue sports advertising. Our advanced technology delivers the most powerful and impactful brand activation in broadcast sport by integrating powerful augmented reality overlays with traditional broadcast quality solutions. This dramatically enhances the value of media and marketing rights for mass-audience sporting events for sports rights holders and their brand sponsor and broadcast partners.
As a pure-play technology solutions provider, Supponor has over 15 years of experience in research, development, testing, integration and commercial deployment. Supponor has commercially deployed its virtual advertising replacement solutions at hundreds of live broadcast events across 10 major broadcast territories in Football (LaLiga, German Bundesliga, Serie A, FA), Hockey (NHL), Motor Racing (F1), American Football (NFL), Basketball (NBA) and other Tier 1 Sports.
Supponor is based in London and Helsinki and is backed by leading VCs and institutional investors and is supported by the European Union’s Horizon 2020 programme.
For more information, please visit www.Supponor.com (all videos are from live, real-time broadcast productions) or watch us live every week on your broadcast television.