ES Broadcast reveals large investment in Panasonic 4K cameras
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Warren Taggart, managing director of ES Broadcast Hire (pictured above), said: “With the acquisition of these Panasonic channels, we are now even better equipped to meet the full range of budgetary and technological requirements. We expect high demand not only from the continent, where Panasonic already has large market share, but also in the UK, where we are seeing customers in live events and other fields opt for Panasonic solutions.”
Nigel Wilkes, group manager at Panasonic, added: “Panasonic’s studio camera technology has helped increase its position in the European market for live production, obtaining a market share of 16% in the last two years alone. We look forward to supporting ES Broadcast Hire in facilitating our technology to support existing markets and new uses.”