Displays on trend at London Fashion Week
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Supported by the British Fashion Council German-born Knorr’s new collection ‘COLLAGE OF HERSELF’ revolves around the idea of feminism and womanhood, and features a series of video vignettes filmed with real women talking about their perceptions and attitudes towards feminity.
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“I collaborated with a motion graphic designer friend from Berlin to create three 15-minute videos. I wanted to create a collage effect, but video has always been important to how I work, ever since I worked on my graduate collection, so I wanted to incorporate it in there somehow,” said Paula Knorr.
In the crowded, chaotic world of Fashion Week, standing out with an installation is important. The Panasonic displays served as a dependable backbone for the show, with the narrow bezels ensuring the footage itself remained front and centre. Meanwhile the high brightness level of up to 700 cd/m2 created images that still popped out and held their own even in the strongly-lit environment of a fashion show set.
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“Because they were matt screens, they conveyed the characteristics of the rough texture of the materials a lot better than a glossier display would have. They helped create the exact kind of effect that I wanted,” added Knorr.