11th All Africa Games brought to viewers by Globecast and Lagardère Sports
The 11th All Africa Games took place from September 4–19 in Brazzaville, Republic of the Congo. This edition marked the 50th anniversary of the Games - with over 50 countries involved in 22 sports - as well as their return to the Congo.
Globecast was contracted by sports marketing agency Lagardère SPORTS, leader in the management of marketing and audiovisual rights for sports in Europe and Africa.
Globecast provided two flyaway antennas in Brazzaville with dedicated satellite capacity for four contribution feeds (equivalent to 300 hours of satellite time) from the country to France. These four feeds were received in Globecast’s Paris headquarters with London operating as backup.
As well as the technical infrastructure, Globecast also took the four feeds arriving in its Parisian MCR and created a comprehensive single package for broadcasters. This included three language variants – Arabic, French and English. This was achieved using dedicated commentary facilities within Globecast with the programme broadcast for six hours per day using three satellite feeds for European and African broadcasters to retransmit. On request, the distribution of additional private (unilateral) signals for European and African broadcasters was also made possible.
Michele Gosetti, VP Contribution and Media Services at Globecast, says, “We are very pleased that our contribution expertise – technical, logistical and editorial – has been recognised by Lagardère SPORTS. We have extensive experience of operating across Africa, often in challenging conditions. With three engineers in Brazzaville and a dozen people dedicated to the operation in our Paris MCR during the All Africa Games, the results were great and this was a successful project.”
Globecast increases broadcaster’s profitability by providing highly efficient media management, distribution, monetisation and contribution solutions. We enable our customers to reach any audience on any platform globally, including OTT, satellite and cable, while only delivering content to Globecast once. Globecast provides a seamless global service with expertise and operational facilities on the ground in London, Paris, Singapore, Los Angeles, Rome, and Johannesburg, with Media Centers – featuring full media management and playout services - in London, Singapore and Los Angeles. Our global approach allows customers to contract once for a turnkey end to end global solution tailored to support their business objectives.