Powersoft Confirms Sequoia Audio as New French Distributor
Tracing the background to the new partnership, Powersoft’s Pro Audio Business Unit Manager, Luca Giorgi, said, “I believe the perception of Powersoft in France is still through our older platforms. We recognise that quality is decision makers’ top priority where audio is concerned, and so we had been looking for a distributor in France capable of selling our products independently from a specific package.
“Our two companies have always shared mutual respect, and so the decision to appoint them was an easy one. Sequoia’s connections, coupled with the quality and performance of Powersoft products, will combine to open up new markets and reposition the brand in France”, added M. Giorgi
Sequoia Audio will now start actively promoting the brand through its website, media advertising and press reports. In addition, the company has a powerful sales force and will mount an aggressive programme of roadshows. A training seminar is already in the pipeline and at the end of the year Powersoft will be represented at the JTSE Show, targeting both the touring and permanent installation markets.
The appointment also gives Sequoia Audio an alluring partnership, coupled with MDC’s high performance loudspeakers, which they also distribute. “More and more people are looking for matched systems or packages and Powersoft works perfectly with many loudspeaker brands, including our MDC loudspeakers” commented Didier Dal Fitto.
In summary, Dal Fitto said he recognised the huge potential of Powersoft which had so far been unfulfilled. “Now that the brand is supported by an audio specialist distributor, our goal over the next 12 months is to put Powersoft among the top amplifiers manufacturers in France, and enhance their presence in top tier rental companies.”