Network 10 Selects AWS Media Services for Richer Content
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Network 10 is one of the first companies in Australia to use AWS Elemental MediaConnect, a cloud video transfer service, which provides secure and reliable delivery of live video content. The technology enabled Network 10 to transport video from Kruger National Park in South Africa to its Sydney-based production studio for I’m a Celebrity…Get Me Out of Here during the 2019 season, and will be used again in the upcoming seventh season.
Using a combination of AWS Elemental MediaConnect and AWS Advanced APN Technology Partner, Aspera’s High Speed Transfer Service, Network 10 reduced its production turn around window from overnight to less than two hours, and in some cases, only a few minutes.
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This collaboration complements existing AWS Media Services used by Network 10, including AWS Elemental MediaLive and AWS Elemental MediaConvert. AWS Elemental MediaLive provides Network 10 with a streaming tool that encodes live video for play on any device, from broadcast television to internet-connected devices, such as smart phones and connected TVs. With AWS Elemental MediaConvert, Network 10 can process video files and clips to prepare on-demand content for distribution or archiving.
Network 10 has worked with AWS since 2015 and uses a suite of AWS services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Service (RDS), Amazon Simple Storage Service (Amazon S3), Amazon Elasticsearch Service, Amazon Virtual Private Cloud (VPC), and Amazon ElastiCache to store and process on demand and archival footage.
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Jason Tuendemann, Chief Information and Technology Officer at Network 10, said, “Network 10 has been delivering high-quality content to the Australian public for more than 50 years, with a constant lookout for tools that allow us to innovate and improve our offering for our viewers. By working with AWS, we have been able to speed up this process and deliver more content, and more importantly, richer content for production and advertisers. We are excited to be one of the first customers to use AWS Elemental MediaConnect in the Australian market, and to continue innovating with AWS tools and services.”
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Adam Beavis, Commercial Director for AWS in Australia and New Zealand, said, “The Australian broadcasting industry is undergoing an incredible transformation using digital technology. Network 10 were charged with delivering a high-quality stream of live video content at a low cost – a task that AWS Elemental MediaConnect has made a reality. AWS is thrilled to continue to work with Network 10 to ensure it remains at the forefront of innovation.”
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