EVS collaborates with Avid, launching IPLink for Avid MediaCentral at NAB2017

posted:

23/04/2017

EVS and Avid alliance was officially announced at Avid Connect on April 22 at the Wynn, Las Vegas

EVS, the leader in live video technology for broadcast and new media productions, announced today that it will debut its new IPLink for Avid MediaCentral® | UX. At the same time the announcement was made by Dana Ruzicka, VP & Chief Product Officer at Avid Connect, the annual gathering of the Avid Customer Association at the Wynn Las Vegas, ahead of the 2017 NAB Show.

In this first-of-its-kind collaboration, EVS has developed a connector for Avid MediaCentral UX users that provides rapid access to media assets through EVS’ IPDirector content management system. The platform supports fast-turnaround live production workflows and tightens the integration between Avid and EVS for the companies’ customers.

“EVS believes in open and connected platforms, and this new alliance perfectly meets our users’ needs,” said Benoit Quirynen, SVP Market & Product, EVS. “By collaborating with Avid to enable seamless media production workflows, we’re enabling integrated workflows for faster, more efficient storytelling and ultimately higher-quality content.”

With EVS’ IPLink for Avid MediaCentral | UX, Avid users have full visibility and direct management of EVS assets - complete with rich metadata - from within a single, unified production environment. The solution allows producers and editors to more quickly and reliably search, find and utilize the best shots – for faster, better collaboration between live and post-production functions.

“We’re excited to welcome EVS as the newest member of the Avid Alliance Partner Program,” says Ed Caracappa, senior director of Global Alliances for Avid. “EVS joins a select community of organizations whose solutions are certified by Avid, offering our mutual customers powerful co-developed solutions and the confidence and lower overall cost of ownership made possible through Avid Platform Certification.”

Through a system designed to grow as needed, journalists and editors can search for EVS media assets managed by IPDirector within their familiar, native Avid environment, preview them and import them into varied Interplay® and Media Composer® projects.

IPLink for Avid MediaCentral | UX, planned for release in June 2017, will be demonstrated on both the EVS booth (SL3816) and Avid Booth (SU902) during the 2017 NAB Show. A live joint demonstration of the solution will be presented in the broadcast center theatre on the EVS Booth during the show on Wednesday 26 April at 4:45pm. This will be followed by a joint drinks reception hosted by EVS and Avid.