United Center and Ross Video Captivate Fans at Basketball’s Star-studded Weekend

United Center and Ross Video Captivate Fans at Basketball’s Star-studded Weekend

Home to the Blackhawks (NHL) and the Bulls (NBA), the United Center in Chicago became a Ross customer in October of last year, installing a Ross Unified Venue Control System to drive all of the LED displays, both inside and outside the venue. One of the standout features of the arena is the center hung display that totals over 50 million pixels. In addition, the arena features a number of concourse, atrium and external displays that bring the overall pixel count to well over 100 million!

This past weekend, one of basketball’s marquee annual events took place at the United Centre in Chicago, as twenty-four of the league’s star names showcased their talents during a skills event and exhibition game. Creative and technical personnel from Ross Video were on hand throughout the event to support the UCTV crew, making sure fans in the arena enjoyed an unforgettable experience watching the league’s best and most popular players compete. Kevin Cottam, Director of Sports & Live Events at Ross, was delighted that Ross was involved in yet another prestigious and high-profile sporting event. “The Ross Unified Venue Control System helps simplify the management of a live sports production; custom touchscreen control panels can be used to trigger many different macros and events, and the system is completely customisable for the venue in question. The United Center has been using the Ross solution since last fall to great effect, and fans who visited Chicago this past weekend for basketball’s showcase event got a first-hand taste of how Ross can provide a thrilling game day experience to remember!”  

Ross Video – High Impact, High Efficiency Production Solutions 

Ross powers video productions for billions of global viewers daily with the industry’s widest range of high impact, high efficiency production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging material for sports stadium screensentertainment shows and rock concertseducational institutionslegislative assembliescorporate applications and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.