Deltatre unveils ‘mtribes’ the SaaS platform that enables real time, data-driven UX decisions and takes minutes to install
To help digital video providers give their users a more personalized experience, mtribes is the first product that brings together audience segmentation, UX configuration, user insights, and feature testing under on holistic console for non-technical teams. It is designed to be used by marketers and product owners who can quickly identify ‘Tribes’ of users that share similar characteristics and configure the UX accordingly, including design, features and promotions, to grow engagement and reduce subscriber churn.
Mtribes allows film and TV providers to analyze user behavior in real time, so they can effectively identify and segment Tribes of user, such as fans of different genres or actors. This data can be used to offer specific Tribes more relevant promotions or offers.
With mtribes, media operators can better define strategy and validate investment into a streaming service by making it easy for editors to test new campaigns or features on a subset of users, before rolling it out to a larger audience. It can track user activity across devices to build a comprehensive picture of how a customer uses a digital service, and generate insights that can be used to measure the effectiveness of UX personalisation decisions.
Editors using mtribes can control and configure an unmatched number of components within their existing apps, including user prompts, theming, navigation content and promotional rails, advertising, forms and acquisition flows, through a simple drag-and-drop interface. This not only promotes greater internal efficiency around the management of in-market applications but enables operators to capture a larger audience share through the ability to quickly differentiate against competitors.
Developers can integrate the mtribes software development kit (SDK) into their existing apps and websites to begin tracking user activity and controlling the presentation of key UX components and features within moments. This makes it an ideal tool for video providers looking to include a targeted component to their platform at the start, end, or in the middle of their current development cycle.
“Today’s OTT providers come up against three main challenges,” said Ron Downey, President of OTT at Deltatre. “How do we configure our UI without devoting valuable resource on engineering that’s better spent elsewhere? How can we unlock our data and truly understand how users interact with our service? And how can we target, measure and validate personalization based on these insights? With mtribes, there is now a product that can answer these questions for operators across both sport and entertainment in minutes, not months.”
“Data, both understanding it and using it to drive business goals, is a common problem shared across sports and entertainment organizations, particularly at the current time when learning about a user is crucial”, said Giampiero Rinaudo, CEO of Deltatre. “With mtribes, we now have a product that is a first of its kind, enabling rights owners and holders around the world to keep their audience engaged for longer through best-in-breed technology. We’re very proud to continue pushing innovation around how our clients engage with their fans.”
Deltatre works with a variety of the world’s most high-profile sport and entertainment properties. Many are adapting to the challenges presented by recent adjustments to the global sporting calendar. In entertainment, an increased number of people are turning to streaming services as we spend more time indoors. mtribes will help organizations in both sectors with a product that unlocks exciting new opportunities and supports longer-term product and audience engagement strategies.
Deltatre is the global leader in fan-first video experiences and is trusted by the world’s largest sports federations, leagues, and media companies including ATP World Tour, IAAF, PCCW, DFL, WWE, Bell Media, DR, BBC and the Premier League. Its market-leading product and services portfolio has helped refine the way the world consumer sport, film, and TV by offering specialist innovations in OTT streaming, websites and apps, graphics, data, officiating systems, user experience (UX) and product design. Over its 34-year-history, the company has grown to more than 1,000 staff in offices spanning 11 countries.