Deltatre strengthens global commercial team with two hires

Bowley has joined as Commercial Manager and will assume account management duties for Deltatre’s LIVE clients in the UK. He will be based at the company’s London offices and report to Lawrence Bowden, Senior Director, Account Management.

Andrea Marini, Deputy CEO and Chief Commercial Officer, Deltatre, said: “We’re delighted to welcome both Adams to Deltatre. Their hires signal that even at this very difficult time, Deltatre is committed to helping clients offer the best services to their users.

Both have a high level of competence in delivering value to rights holders and rights owners, and I’m certain their knowledge will help Deltatre to foster new relationships across the industry, helping more partners reach their fans in ever more exciting ways.”

Bigwood joins Deltatre from WWE, where he served as Director of International Operations, MENA. While there he worked across all lines of the business, from content media distribution, OTT, content localization, live events, commercial, marketing and brand development. Previously, he lived in the Middle East, where he spent eight years working for OSN. 

Bowley started his career with Sky Sports. From there he joined Perform Group where he spent ten years in various operational and management roles across design and production. He then supported the launch of DAZN in Japan and DACH regions, overseeing graphics and production workflows. Most recently, he spent 2 years working for Norwegian broadcast tech company Sixty, focussing on various business and product development functions.

Deltatre’s LIVE clients include BT Sport and the Swiss Football League, while in OTT, Deltatre works with the NFL and ATP Tennis TV. Both of these appointments continue the significant investment in high-profile appointments at Deltatre, that saw former MLB executive, James Johnson, join as VP of Business Development for the Americas earlier this year.

About Deltatre

Deltatre is the global leader in fan-first video experiences and is trusted by the world’s largest sports federations, leagues, and media companies. Its market-leading product and services portfolio has helped redefine the way the world consumes sports, film, and TV by offering specialist innovations in over-the-top (OTT) streaming, websites and apps, graphics, data, officiating systems, user experience (UX), and product design. Over its 34-year history, the company has grown to employ more than 1,000 staff based in offices spanning 11 countries.