Suning 818 Super Show, How to Do an Excellent Broadcast behind 140 Million Views

posted:

24/08/2020

This year, 818 festival coincides with Suning’s 30th anniversary. According to Suning’s 818 report, GMV exceeded 100 million in 26 minutes. Within 7 hours, Suning APP, Tik Tok, PP Sports, PP Video, Baidu, Sohu Video, iQiyi , and other platforms, the number of viewers exceeded 140 million.

The dazzling data allows us to see that using the celebrity effect, the delivery of goods and the scene are deeply integrated, bringing users a strong immersive experience and driving them to complete consumption. The high-quality "live broadcast + celebrity + delivery" model is already an effective way of digital retail. However, how to improve the user's viewing experience while bringing huge stream? More comprehensive technical support combined with a more stable broadcasting system are undoubtedly an important part of it.

The SMT S2 OB van arrived at Mercedes-Benz Arena, the 818 live broadcast venue. As the core part of the broadcast, the S2 and B1 systems connect almost all the technical work in the live broadcasting and provide the full-process technical service.

"Major" Equipment Guarantee

More than 27 types of cameras, 20+ on-site surveillance equipment, and 50+ diverse feeds interconnection were set up on site. In addition, there are 8 groups of live subtitles and packaging, centralized FOH feed coordination system, AR foreground virtual scene presentation, visual design which coordinated with the lighting, full coverage of internal and external wireless calls, real-time control of special equipment, live TV signal distribution, hidden track, and AR Jib…. have built a solid "cornerstone" for the wonderful pictures of the 818 Super Show.

The Secret of Mercedes-Benz 204 stands Feed coordination system

The Secret of Mercedes-Benz 204 stands

The centralized FOH feed coordinating system at the 818 Super Show was installed in the 204 stands in the Mercedes-Benz Arena by SMT. Manage the signals of more than ten types of work in the venue, such as wireless microwave, large screen, lighting, OB-PA, AR, invisible track, cabled cam etc.. , including monitoring, video, audio, and network control. This kind of transmission method based on optical fiber network and centralized overall management which greatly improves the efficiency of broadcasting, and distinguishes between the main and the backup, preventing problems before they happen, and is safe and reliable.

Visual Image Processing

In terms of visual image presentation, establish a control method that closely cooperates with the lighting. For different programs and different positions, the camera screen can be divided into three areas: dark, medium gray, and high light. The excellent tolerance of the 15F-stop camera can be restored through Gamma adjustment in each separated area, so that the bright and dark levels are distinct, and users could have a wonderful visual experience.

According to a strong broadcast cluster and rich production experience, SMT perfectly presented the Suning 818 Super Show in front of the audience, and offered the audience an excellent audio-visual feast

Exclusive Advantages of Fiber Layout

The first scene of the 818 Super Show is located in the Mercedes-Benz Arena, and the second scene is located in the Dragon TV Theater. SMT, as a wholly-owned subsidiary of SMG, uses the advantages of the dense optical fiber network that deployed by SMG in Shanghai to open up the signals between two different places, and has achieved the functions of non-destructive video transmission and communication interconnection of various types of work, so that the host of the two places could enjoy a "non-delay video chat.”