R&M Productions and Immersive Precision announce joint rebrand to Axiom Events

R&M Productions and Immersive Precision announce joint rebrand to Axiom Events

Axiom Events is the major new rebrand from North East based equipment rental company R&M Productions Ltd and production management company Immersive Precision Ltd. Axiom Events is a new and unified, joint brand aimed to bring continuity to the companies’ combined full event production service.

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Since joining forces in 2018, R&M and Immersive have gone from strength to strength, utilising their combined experience, resources and staff. They’ve enjoyed significant growth within the industry as a result and have supported this with major investments in industry leading equipment. Now, ten years on from the formation of R&M, directors Robbie Baxter and Pete Shorten are announcing the brand transformation as the next step in streamlining the companies’ operations and image.

R&M Productions and Immersive Precision announce joint rebrand to Axiom Events

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Axiom Events encompasses a whole host of technical production services, including production management, equipment hire, sales, installation and maintenance. They boast an impressive live music portfolio alongside festivals, touring, theatre productions, club events and brand activations across the UK and Europe, as well as a strong network of clients and colleagues from all over the continent. The team at Axiom are passionate about delivering extraordinary results and have proven themselves to be a highly competent, creative and reliable supplier, no matter how complex or unique the project.

R&M Productions and Immersive Precision announce joint rebrand to Axiom Events

O2 Academy Leeds

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Whilst it’s been an extremely challenging time for the events industry, both R&M and Immersive have been working on COVID-secure events with great success. With this in mind we felt the time for the rebrand was right. Axiom is in a great position to launch the new brand and are raring to establish themselves as Axiom Events. The team have been busy throughout the pandemic and are looking ahead to a safe, positive and productive 2021.

R&M Productions and Immersive Precision announce joint rebrand to Axiom Events

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Director Pete Shorten commented: “Since we announced the partnership we’ve always had plans to align the brands and it’s something we’ve been working on behind the scenes for a couple of years now. It’s an exciting time for us and marks the next generation of the companies’ development, we can’t wait for everyone to see it.” Robbie Baxter added, “The two companies work together seamlessly and we always take a great deal of pride in the presentation of our equipment, paperwork and image. It feels like the perfect opportunity to support and showcase that with implementing the new brand”

R&M Productions and Immersive Precision announce joint rebrand to Axiom Events

Virgin Unity Arena

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Day to day operations will continue as normal throughout, R&M will continue to focus on their established rental service and Immersive on their production management and logistics expertise, but all operations will come under the Axiom brand umbrella, creating a joint brand identity for the two companies.

R&M Productions and Immersive Precision announce joint rebrand to Axiom Events

Virgin Unity Arena 4

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Axiom remains based in Leeds and Stokesley, with the head office in Stokesley. The staffing structure remains unchanged, you can get in touch with your Axiom project manager on their usual phone number and they will be in touch with their new e-mail address in due course.

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