SAM Promotes Ed McGivern to Head of North America Sales

Snell Advanced Media Promotes Ed McGivern to Head of North America Sales

Industry veteran Ed McGivern leads North America Sales team of Snell Advanced Media

Snell Advanced Media (SAM) is pleased to announce the promotion of Ed McGivern to Head of North America Sales.  McGivern joined the company in June 2015 providing regional sales and strategic account responsibility.

“Ed is an established sales and management professional, having spent over 20 years in our industry selling high valued technology solutions and successfully leading sales organizations,” said Russ Johnson, SVP, Americas. “Ed is taking over the role opened up by the retirement of Terry Barnum, who headed up North American sales for the last 20 years of his nearly 25 years with the Snell companies.”

Prior to joining SAM, McGivern was Regional VP, North America for Imagine Communications.  Prior to that, he held high-level sales and management positions with Harris Broadcast/Harris Corporation, Grass Valley, Signiant and Triveni Digital.


“I am thrilled to lead the North American sales team after having worked with this highly talented and knowledgeable group of people since joining the company.” said McGivern. “SAM is making significant inroads in North America and I look forward to the team continuing to expand upon that success.”

Russ Johnson, SVP, Americas added, “Ed’s high energy coupled with his strong team leadership skills, technical background and great relationships with key accounts, broadcast groups and channels organizations well position him to successfully lead the SAM’s North American direct sales organization.”


About SAM
Formed from the fusion of Quantel and Snell, SAM is a new company with a unique mix of experience and energy.  We have the vision to deliver business-transforming solutions across the media production ecosystem. Our future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era. We understand that it’s not only about the future – to get there, today’s needs are also paramount; our smart, agile technology maximizes efficiency and productivity in today’s rapidly changing media landscape.