Ross Video Focuses On Workflow Simplification and Efficiency at BVE2016
Under the heading “Smarter Production”, Ross Video will be discussing how the Ross ecosystem of products can improve creativity, simplify operations and enable content creators to produce more live content, more cost-effectively.
“Our theme for the show reflects the need for smarter production”, notes David Dowling, VP of Sales for EMEA and APAC. “The industry has been focusing on emerging technology platforms for the last 12-18 months now and while this debate is valuable, it doesn’t always reflect the day-to-day concerns of many content creators. We have compelling stories that highlight how we can help customers to create more engaging content, more cost-effectively, right now”.
Stuart Russell, Ross Video’s Marketing Manager for EMEA, agrees. “We’ve recently been working with the primary national broadcaster in the UK on a regional level and our success here was down to identifying where we could simplify and improve integration. I think most broadcasters face very similar challenges – maintaining audience share and improving content with flat or decreasing budgets – and that’s an area where Ross can really help”.
As well as Ross Video’s range of graphics solutions, production switchers and robotics systems, the company will also be demonstrating the Ross Trackless Studio – a debut for the UK market. Based on the XPression real-time motion graphics system, Ross Trackless Studio a single-box solution that is ideal for smaller or more budget-conscious virtual applications. Unlike other systems that use robotics, encoded camera heads and optical tracking, Ross Trackless Studio uses stationary cameras, with virtual camera moves happening inside the scene; an ideal way of creating eye-catching content while keeping costs and studio real estate to a minimum.
Finally, Ross Video is also pleased to announce that the company will be sponsoring the hospitality area at BVE 2016 for the very first time. “We’re very happy to be taking on this important sponsorship role and it will obviously give us great exposure over the three days of the show”, comments Stuart Russell. “Ross Video has grown significantly over the last few years in the UK and EMEA and I think this enhanced level of involvement with BVE is a clear statement of our commitment to the UK market”.
About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.
Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer the best system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.
Ross Video has offices around the world, and provides outstanding, free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.