Fujifilm Announces New FUJINON Premista Lens Development, Previews PL Mount Box Lens, and Showcases New MK Lens Mount

PREMISTA 19-45mm The short, lightweight wide-angle Premista 19-45mm T2.9 expands the Premista family of zooms to three lenses. Joining the 28-100mm T2.9 and the 80-250mm T2.9-3.5, the Premista 19-45mm produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range. The lens shows very little distortion throughout the entire zoom range, lightening the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.

“The response we’ve seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film and high-end TV productions,” said Thomas Fletcher, Director of Marketing, Optical Devices Division, FUJIFILM North America Corporation. “Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and ‘look’ of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks off all the boxes, with no compromise.”

e Premista 19-45mm is scheduled for release in early 2021.

SK35-700mm Telephoto PL Mount Box Lens Fujifilm developed the FUJINON SK35-700mm PL Mount Telephoto Box Lens (SK35-700) for 8K television applications, but the company will now be doing extensive market research, exploring the possibility of repurposing the lens in response to the emerging needs of the multi-camera cinema style production market. The lens features a 20x high magnification zoom, covering a focal range of 35mm-700mm at F2.8 (35-315mm) and F4.8 (at 700mm). The SK35-700 also features a 1.4x extender, which brings the range to 49mm-980mm on S35 cameras while also offering significant coverage on many large format cameras. It is 28” long and weighs 69 lbs.

“We believe the SK35-700 will deliver on the growing desire of more producers to create a cinematic look,” said Fletcher. “The lens range creates the ability to shoot in immersive environments without obstructing views or otherwise interrupting the viewers’ experience.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

For more information, please visit www.fujifilm.com/us/en, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to like Fujifilm on Facebook.