deltatre Expands in Asia with FOX International Channels
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At the heart of each studio is Magma, deltatre’s flexible graphics product. Magma will provide FOX Sports with an efficient workflow to enable the creation of compelling TV graphics at the click of a button. Its data feed integration with both Opta and Press Association (PA) can be used to send rich data driven graphics live to air, or to save templates into a rundown for use later in the show. Furthermore, Magma’s user-friendly web interface will provide a professional and fast solution for in-depth analysis.
The touchscreen will feature an array of functionality, enabling presenters in the studio to engage viewers around key topics of discussion, such as transfer news, team tactics, incidents, results and standings tables.
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The project, running in conjunction with the launch of the all-new FOX Sports network in Asia, sees a totally new workflow at FIC’s state-of-the-art facility at Nexus@One North, in the South West of Singapore. As a result, deltatre were also on hand to train FOX Sports staff to become self-sufficient on the new technology and solutions.
FOX Sports programmes featuring deltatre’s graphics solutions will cover a number of sports including European and Asian Football, Formula 1, Moto GP, Tennis, Golf and Badminton. Jim Irving, deltatre’s Commercial Director commented: “deltatre is very proud to be working with such an internationally acclaimed broadcaster as FOX International Channels, providing a number of compelling solutions for FOX Sports across such a breadth of sporting disciplines. Our work with FIC for FOX Sports signals a significant step into a new area of business in Asia.”
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Sam Leadsom, Vice-President, Production FOX Sports Asia added, “The new look for the FOX Sports network in Asia adds a refreshing, premium feel to our channels and with the additional graphics and analytical tools that have been introduced, we hope to enhance the experience for all sports fans. We are delighted to be the first network in Asia to display the deltatre product across the region.”
About deltatre:
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Paris, Munich, Portland, Sydney, Miami and Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead.