Croatia’s IVAS Group expands business with L-Acoustics K1 system investment
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“We had targeted and secured several festival, tour and arena tenders this season involving international artists, and it was time for us to invest in a new top-flight PA system to meet rider expectations and technology demands,” explains IVAS Group MD, Lovro Ivas. “L-Acoustics has always been one of the leading brands in professional audio, and for well over a decade, it has been an industry standard, and a stalwart on international riders. Furthermore, we have always admired the company’s technology and distinctive sound, so it was the first, and most obvious choice for us. The K1 will give us a rapid and healthy return on the investment and help us realise our expansion ambitions.”
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IVAS purchased an L-Acoustics FOH and monitor speaker system comprising 48 K1 reference and 24 Kara lightweight, compact line source enclosures, four ARCS II cabinets and 12 X15 HiQ stage monitors. Their subwoofer complement includes eight K1-SB, 24 SB28 and six SB18 high powered subwoofers. Two Syva colinear cabinets paired with two Syva Low round out the equipment and everything is powered by eight LA12X plus two LA4X amplified controllers.
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As soon as the K1 system arrived in the warehouse, it went straight out supporting visiting touring artists including Tom Jones, Enrique Iglesisas, UB40, Soul II Soul, and Il Volo, as well as various renowned festivals including the Resistance Stage at Ultra Europe and the CMC festival.
“L-Acoustics was very supportive during the purchase, offering training for our staff to ensure we gained the maximum potential from the new system,” concludes Ivas. “The K1 has enabled us to become even more competitive in the touring market. We are already finding that contracts for international artist are easier to win with it on our inventory, not just because of its excellent brand reputation but also the versatility of the system, which offers a multitude of configuration options for every application. Over the next 12 months, we plan to invest in 24 additional K2 cabinets and accompanying amplified controllers so that we can capitalize on the existing investment with even more comprehensive and scalable FOH and monitor coverage.”
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About L-Acoustics
Founded in 1984 near Paris, France, L-Acoustics is the market leader in professional sound reinforcement technologies. With over 400 team members worldwide and offices in Paris, London, Los Angeles, and New York, L-Acoustics is present in over 80 countries via our network of Certified Providers. Focused on solutions that elevate the audience experience, more than 20% of L-Acoustics’ talent is devoted to R&D in the areas of acoustics, applications, mechanics, electronics, signal processing, and software development.
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Recognized for pioneering the line source array, L-Acoustics continues to shape the future of the professional audio industry with L-ISA Immersive Hyperreal Sound technology, a multidimensional, object-based approach to designing, mixing, and processing sound that results in extremely natural and intelligible audio and a more vibrant, and authentic connection between artists and their fans.
L-Acoustics technologies can be heard in places like the Hollywood Bowl, the NFL Cardinals State Farm Stadium or the Philharmonie de Paris, as well as the world’s top-grossing festivals, and on tour with world-class artists such as Adele, Pearl Jam, Lorde, and Depeche Mode.