PROTV selects Sony’s latest HDC-3500 4K/HD HDR Live Production system camera

Leading a new generation of powerful yet cost-effective system cameras from Sony, the HDC-3500, unveiled at IBC 2018, features the world’s first 2/3-inch 4K global shutter three CMOS sensor system. Developed to meet the demands of modern live production, it offers content creators uncompromised premium picture quality together with unprecedented operational flexibility and reliability.

While the camera chains will be deployed initially for standard HD production, the HDC-3500 futureproofs PRO TV’s investment with a smooth upgrade path to 4K/HD HDR operation. Building on the capabilities of Sony’s established HDC-2000 series, the HDC-3500 supports HD, HDR and 4K as well as IP capabilities. It also provides Sony’s ‘SR Live for HDR’ workflow, enabling simultaneous HDR and SDR production with just one production team.

While the camera chains will be deployed initially for standard HD production, the HDC-3500 futureproofs PRO TV’s investment with a smooth upgrade path to 4K/HD HDR operation. Building on the capabilities of Sony’s established HDC-2000 series, the HDC-3500 supports HD, HDR and 4K as well as IP capabilities. It also provides Sony’s ‘SR Live for HDR’ workflow, enabling simultaneous HDR and SDR production with just one production team.

“After evaluating the HDC-3500, it quickly became clear that the camera’s compelling blend of picture quality, reliability and operational flexibility fitted perfectly into our operational long-term plans,” confirms Bogdan Andreescu, PRO TV’s Technical Director.

PRO TV is part of the CME media and entertainment company, which operates leading businesses in four Central and Eastern European markets, with an aggregate population of more than 40 million people.

Find out more about Sony’s live production offering here.