Gearhouse Broadcast Places Largest Ever Order for 4K Fujinon Lenses
Gearhouse Broadcast CEO John Newton said, “our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. Recently we did a comprehensive evaluation of 4K lenses across the globe and it was very clear that Fujinon are leading the world in 4K lens quality and technology. So this multi-million dollar investment in Fujinon 4K lenses is another great example of this philosophy in action.”
Gearhouse has purchased a significant number of Fujinon UA107x8.4BESM, UA80x9BESM, UA22x8BERD and UA13x4.5BERD 4K lenses and HA23x7.6BERD and HA14x4.5BERD HD lenses. These additions mean all of Gearhouse’s OB supertrucks and a substantial amount of its Australian OB fleet will be entirely Fujinon 4K lens-enabled.
“Put simply these lenses with our current camera fleet will give the very best picture quality for our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That’s an immediate and tangible benefit for our customers,” Newton explained.
“Our entire fleet is now futureproofed for 4K production of any kind. In the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses but also the largest zoom range of any UHD lens available in today’s market.”
With many camera manufacturers producing UHD 4K cameras, Fujinon has developed lenses which not only meet but exceed 4K optical performance. This includes high resolution, high contrast and high dynamic range (HDR). Fujinon has also placed particular emphasis on the development of accuracy in focus control demanded by 4K resolution and developed new manufacturing technology for configuring and positioning of lens elements. All these new technologies and features now make production better, sharper and more efficient than ever before.
The new Fujinon 4K and HD lenses will form an integral part of Gearhouse’s technology offering at many of the high profile events it provides broadcast services for in the region including the ATP Australian Open Tennis, V8 Supercars races, Super 15s Rugby and A-League Football amongst many others.
John Newton concluded, “as a company Gearhouse is always listening to, meeting and fulfilling our customers’ extremely high standards and requirements as best we can. We also know that by investing in cutting-edge, top quality technology like the latest Fujinon 4K lenses we can help our clients create first-class productions.”
About Gearhouse Broadcast
Gearhouse Broadcast is a market leader in the field of broadcast services and specialises in broadcast equipment rental, equipment sales, project solutions and systems integration. Operating globally from its offices in the UK, US, Australia, Qatar and France, the company offers huge experience and a proven track record in delivering major world sporting and entertainment events.