The Euskalduna Palace played host to the first 3D football broadcast in the Basque Country
As in previous live 3D productions, with technology developed by MEDIAPRO 3D (the R+D department, Kronomav and Medialuso) match coverage was carried out with in-house technology. There were 8 3D camera positions in the Vicente Calderón Stadium for the satellite broadcast in 3DHD side-by-side format from the ground in Madrid to the Euskalduna Palace in Bilbao.
In addition, SEAT and BBVA offered their guests catering services in a special hospitality area from 16.00 as well as setting up exclusive match specific promotional stands.
In the BBVA corner, fans tried their hand at the “Game of your Life” virtual game of football.
Media sports marketing, a MEDIAPRO group company, was responsible for the organisation of the event which saw a host of famous faces from Basque society and the sports world in attendance. Over the course of the rest of the season, Media sports marketing will organise further 3D broadcasts of high-profile games in the BBVA League, in the visiting team’s city with emblematic buildings playing host to the coverage.