TV 2 Selects deltatre to Provide Multi-Platform Digital Coverage for Sochi 2014
The digital sports media group will provide the Norwegian broadcaster with the deltatre Podium Results System, a cutting-edge solution offering users a rich sport experience that delivers comprehensive online Games coverage.
As part of deltatre’s sports Video Solution offering, TV 2 will integrate some of the Diva features in their proprietary, a combination of synchronised data and video to allow fans to enjoy sport events on multiple devices like never before.
Additionally, deltatre will provide the Norwegian broadcaster with the Official TV 2 Apps for smartphones and tablets. The Apps, which will be available for both Android and iOS, include features such as Official Results, Video Workflow integration, Events schedule, Medals and athletes’ information as well as customisable alerts, news and photos.
deltatre’s and TV 2’s involvement goes beyond the traditional mobile solution and offers an immersive way to experience the Winter Games, live and in real-time.
Morten Jors, Sports Multimedia Manager at TV 2 comments: “This is our first digital project for the most influential sports event of 2014. We have chosen deltatre’s experience in sports to provide unparalleled multiplatform digital coverage and maximise our audience participation.”
deltatre’s Desktop Browser solution consists of a library of Gadgets to bring together the diversity of sports fans: with rich live sports information, fans will be able to engage with Medals, Country and Live Now widgets. All features have been specifically adapted for the online Norwegian sports community and will provide an interactive way for fans to control their viewing experience.
Ciaran Quinn, CEO Advisor Olympics and Partnerships at deltatre says: “We are thrilled to be serving TV 2, the biggest National commercial television broadcaster in Norway, and value their shared passion for sport. This is the first time TV 2 has used digital media to distribute the Olympic Games, and we are really pleased to be supporting them for this inaugural event.”
TV 2 is the largest commercial television station in Norway with a 19,5% market share. TV 2 started to broadcast on 5 September 1992. They have a license to broadcast national commercial television until the end of 2015 for commercial terrestrial television. Their headquarters are located in Bergen. In 1992, TV 2 A/S was admitted as full active member of the European Broadcasting Union. As is common with television and cinema in Norway, foreign-language shows are subtitled in Norwegian, not dubbed (with a notable exception being children's programmes). TV 2 is the rightholder of the Olympic Games in Sotsji 2014 and Rio 2016.
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Torino, London, Manchester, Lausanne, Paris, Munich, New York and Portland, deltatre has over 25 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we are always one step ahead.