Infostrada Sports Produces TriFinance EuroHockey Championships 2013

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Infostrada Sports – a leading full service sport and media company – will produce the TriFinance EuroHockey Championships on behalf of the event's local organising committee (LOC).

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From 17 to 25 August, the biggest hockey event ever held in Belgium will take place at Braxgata H.C. in Boom, Belgium. The top 8 European women's and men's national teams will contest in 40 matches over 9 days for the European title.  Germany (men) and the Netherlands (women) are the defending champions.

Infostrada Sports is responsible for the broadcast production of the European Championships and Mediapro, the leading technical services supplier to the audiovisual sector, will provide all technical support for the broadcast of the event on various media platforms. This support consists of providing a High Definition OB Van equipped with 12 cameras of the ultimate technical standard. In addition, Mediapro will handle the coordination and distribution of the delivery of the games' signals to the broadcast partners around the world.
The full production is led by Infostrada Sports' TV director Danny Melger.

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In addition Infostrada Sports, Mediapro and Sports Exposure are the joint rights holder of the event. Mediapro, together with Muy Manero, is in charge of the global sales of the media rights.  Sports Exposure is responsible for the delivery and advertising sales on the European market of all the LED boarding and the big video walls. Pitch side LED boarding is a big innovation in hockey.

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Danny Menken, CEO Infostrada Sports said: "We are delighted that the event’s local organising committee has chosen Infostrada Sports as their production partner. Infostrada Sports is highly experienced in the area of field hockey productions.  As one of the shareholders of the Euro Hockey League (EHL) we are responsible for the innovative video production of this biggest European club competition. I am convinced that together with our partners Mediapro and Sports Exposure we will successfully complete this project. It will be a true television spectacle."

Marijke Fleuren, President of the European Hockey Federation said: "As the final hours approach until the first whistle being blown at the TriFinance EuroHockey Championships, at Braxgata HC, the EHF feels very reassured that Infostrada Sports are at the TV ‘helm’. There is no doubt that with their EHL experience and a very professional crew they will produce excellent TV pictures for viewers worldwide. In addition, the players can rest assured that the TV director will get the best possible angles for the Video Umpire in the OB truck to ensure that any referrals are dealt with in a prompt and fair way. With such a confidence in our team of umpires and in the TV crew, we are, for the first time ever in hockey, using open microphones in the stadium during video referrals. This will mean that spectators will be able to listen to the question being asked to the VM and to his or her answer! Another innovation is, that through Sports Exposure, we are using pitch side LED Boarding, yet another first for hockey. We know that the quality of our athletes and their efforts on the field is deserving of the ‘look and feel’ of the most popular professional worldwide sports. These are indeed exciting times for all of us in the European Hockey Federation."

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Infostrada Sports, the leading full service sports and media company, offers innovative and unique services to the sports industry. Infostrada Sports is active in producing, distributing, publishing and monetising sports data and video content across multiple platforms and consults its partners on how to get the most value out of their rights and sports content. Among others, Infostrada Sports partners consist of sports federations, event organisers, rights agencies, broadcasters and media publishers.

The MEDIAPRO Group is the leading technical services supplier to the audiovisual sector. The company produces and distributes audiovisual contents, administers and distributes sporting events, is a film and interactive contents producer and supplier of post-production services. The following services also constitute a fundamental part of the MEDIAPRO Group's activities: technical engineering, transmission services, design and production of projects for exhibitions and museums, communication and marketing consultancy and advertising trading as well as the design and post-production services for themed television channels. The staff and technical resources at MEDIAPRO are spearheading innovation within the European audiovisual.

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Sports Exposure is a Dutch leading sports marketing agency with regards to perimeter advertising rights and offers a wide package of services to clubs, federations, rights holders, agencies and advertisers in sports. Sports Exposure is main rights holder of perimeter advertising in Dutch Football and is active in offering production- and logistic services for sponsor signage, providing rental solutions for LED hardware at sports events and consults its partners on the exploitation of advertising rights.

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