deltatre: A Team of 100 to Reach the Final in Brazil

deltatre at the FIFA World Cup: an Extensive Portfolio of Data, Broadcast and Digital Services

Digital sport market leader deltatre today announces its involvement in the coverage of the 2014 FIFA World Cup tournament. With a comprehensive set of digital, media and broadcast services as well as on-venue operations, deltatre will be working from Brazil as well as from its headquarters in Turin to enable the most advanced coverage of the tournament, which kicks-off on June 12.

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·    Results System & TV Graphics services for the live coverage of all matches, deployed at each World Cup stadium and at the IBC in Rio
·    Redesign and Development of www.fifa.com/worldcup - a beautiful, engaging, live and fully multiplatform website; the official source and main destination for fans worldwide
·    Diva - the world’s greatest player combining data, video and social integration to connect and engage fans like never before; the 2014 version will provide broadcasters worldwide with innovative features like: multiple live streams, multi-angle VOD clips, enhanced statistics, social media integration and the richest second screen experience
·    Augmented Reality - a graphics solution that provides broadcasting with a unique edge, by collating sports data into immersive virtual graphics that create an unprecedented sense of reality

In addition to the redesign and development of the Federation’s primary digital communication property, www.fifa.com/worldcup, deltatre is also providing the football’s governing body with Results System and TV Graphics services for the live coverage of all matches for audiences around the globe. Furthermore, a bespoke version of deltatre’s pioneering digital video player Diva has been created to deliver the most sophisticated and powerful digital video coverage to more than 10 rights-holding broadcasters worldwide.

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Almost 100 deltatre sports specialists and technicians are currently settled in the 12 Brazilian cities, including: 48 on-venue operators alternating in each stadium, six specialists at the International Broadcast Centre in Rio de Janeiro supporting international TV channels, and a team of 20 people executing services from the Operations Center (OPC) in deltatre’s Turin headquarters.

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”Our staff arrived in Brazil more than a month before the official start of the games to set-up each environment, run test games, check all operational and technical aspects before the actual airing of the first match on June 12,” explains Mauro Pallisco, deltatre's Director of World Football. Pallisco continues, “The scale of this project is huge and it is another challenging effort for us; we are extremely proud to be at the core of the biggest football event of the year and to play a part in bringing this event to global fans.”

About deltatre:
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Lausanne, Paris, Munich, New York, Portland, Sydney, Miami and Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead.

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