Sony Brings Workflow Solutions for any Production Size to BVE2015
Enhancing the visual experienceVisitors to the Sony stand at BVE 2015 (F50) will be able to see how Sony’s latest developments in 4K technology continue to address the needs of content creators and unite its vast network of products, systems, services and expertise. This comes after a year of broadcast landmarks that have redefined what is possible in terms of 4K performance and viewing experiences.
The 2014 FIFA World Cup™ in particular marked a major milestone in live sports production and a tipping point for the future of 4K broadcast. Sony partnered with select firms to deliver three matches in 4K, including a quarter final match and the final itself, which were streamed live to digital cinema screens for the first time ever in Ultra High Definition.
As part of their commitment to the future of broadcasting, Sony and Televisual will this year be sponsoring the 4K theatre. Presentations here will offer insights into the latest 4K developments in acquisition, post production and delivery through a variety of panel discussions and case study sessions.
Newest products in Sony’s workflow
This year’s BVE will see the European show debut for the 30-inch BVM-X300 4K OLED Monitor. Fitting easily into Sony’s established XDCAM and 4K workflows, this monitor is ideal for content producers looking to create a full and seamless HD or UHD workflow.
As the flagship model in Sony’s professional monitor line-up, the BVM-X300 is proving to be a vital tool for a wide range of applications such as colour grading and quality control in 4K. In addition, the BVM-X300 supports High Dynamic Range mode and a wide colour gamut conforming meaning the black is black, and peak brightness can be reproduced more realistically with colours that are typically saturated.
David Cheesman, North European Sales Manager at Sony Europe, commented: “BVE is always an exciting opportunity for us to showcase our latest solutions and customer projects in the UK.WE’ll be showing the strength of our line-up, enabling customers to use the best tools from acquisition to post-production.”
Sony will also demonstrate how its products, from the flagship CineAlta PXW-F65 and PXW-F55 to the PXW-FS7, the PXW-X200 and PXW-Z100 offer a comprehensive choice for productions both large and small.
Sony is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years’ experience in delivering innovative market-leading products, Sony is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals.