Sony Appoints Former Chairman of Mediasmiths International to Lead IT and Workflow Solutions Team in Europe

New appointment to concentrate on driving IT integration within industry-leading media solutions

Sony Professional Europe has today announced the appointment of Niall Duffy as Head of Workflow and IT Solutions for Europe. Harnessing his extensive experience within the Media and Broadcast industry, Duffy will draw upon and leverage the full breadth of the Sony business in Europe, including product, professional services, R&D, Media Cloud Services, and Sony’s disc and digital solutions arm (DADC), as well as engagement with key partners.

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Joining at the start of January 2015, Duffy will be pivotal in ensuring  Sony continues to lead the way in IT-based systems for media companies of all sizes, driving forward with end-to-end IP technologies. As Sony develops comprehensive solutions for the next generation of media companies, Duffy will ensure that the European division maintains and applies its core values of excellence and deep understanding within business and technology.

Drawing on over 20 years’ experience in media and entertainment, Duffy will bring deep expertise in digital workflows and the impact of transformational technology. His previous experience includes management and strategy consulting, and product marketing and development, as well as technology and workflow consulting.

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Duffy commented: “I am delighted to be joining a company with the incredible legacy, reputation and depth of expertise that Sony has. The media market landscape is going through a new phase of post-digital transformation and I look forward to working for an organisation that can manage the balance between being  innovative and agile while maintaining its consistent record of rigourous excellence.”

Adam Fry, Deputy Vice President at Sony Professional also said: “Niall brings a wealth of experience to Sony which will be invaluable as we begin 2015. Last year we saw great advances in 4K and IP, and it will be vital for us to ensure we continue to lead the market in innovation, full workflow solutions and end-to-end IP, integrating the best IT technologies into our solutions.”

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“Companies look to technology partners with breadth and depth of experience across all areas, but expect key leaders in those organisations to understand the detail of their market, business and specific needs. It is this experience and detail that Niall provides, and he will be an invaluable asset to the company.”

A former founder and chairman of Mediasmiths International, Duffy also led the EMEA Broadcast Solutions team at IBM, as well as media and entertainment consultancy practices at Arthur D. Little and Arthur Andersen.

About Sony
Sony is a leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals.

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