Sing Yee Lee Joins SoftCast Product Team at Ideal Systems

Sing Yee Lee, SoftCast Product Manager for South East Asia

Ideal Systems is continuing to build out its SoftCast product team with the addition of Sing Yee Lee as SoftCast Product Manager for South East Asia. Based out of Ideal Systems Singapore office, Sing Yee will be responsible for market development in Malaysia, Singapore, Indonesia, Myanmar and The Philippines.

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A highly experienced broadcast professional, Sing Yee brings a wealth of broadcast engineering experience to Ideal’s SoftCast team. Sing Yee has worked on broadcast and news room projects in Singapore at MediaCorp, StarHub and GlobeCast, in Malaysia at Astro, Astro Awani News, Astro Arena Sports, RTM and Al Jazeera International and further afield on projects in Bangladesh and Myanmar. Sing Yee has a Bachelor’s Degree in Information Technology (Hons) from the University of Malaya and a Major in Multimedia. Sing Yee will be leading the team showcasing the SoftCast ecosystem of broadcast software at the upcoming Asia Pacific Broadcast Union Digital Symposium in Kuala Lumpur, Malaysia on March 4th to 7th on the Ideal Systems booth.

Launched last month by Ideal Systems, SoftCast is an all new software based broadcast technology ecosystem, with modules from News, to MAM to Automation to Playout. Uniquely, all of the SoftCast modules can be bought and downloaded directly from the Internet via Ideal Systems new Ideal Direct web store. The modules are designed to run on standard Dell computers making SoftCast solutions highly cost effective and easy to install and commission.

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About Ideal Systems
Ideal Systems, Asia’s largest broadcast systems integrator, is a multinational organization providing innovative media and design solutions to sectors, including broadcasting, telecoms, and media. Ideal Systems provides services that range from consultancy and conceptualization to complete systems and facility, design, build, and support of broadcast systems and studios.
Celebrating its 25th anniversary this year, Ideal Systems has grown from its head office in Hong Kong to a Pan-Asia-Pacific organization with 10 regional offices in eight countries. The company employs almost 200 staff members in its offices in Hong Kong, China, Taiwan, India, Japan, Singapore, Thailand, and new Malaysia office.

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