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Polecam Reports High Interest in Affordable 3D Production Systems at BVE 2011

The Polecam stand at BVE 2011

Polecam, a world-leading innovator of compact mobile systems for digital film and television content creation, reports high interest in affordable 3D production among visitors to Broadcast Video Expo.

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"A lot of visitors to our stand wanted to discuss and try out 3D production kit," comments Polecam founder and Managing Director Steffan Hewitt. "Two of the world's most 3D-experienced Polecam owner/operators, John Gillan and Chris Taber, joined us to demonstrate the capabilities of our system. 3D is still in its infancy but very soon every TV, computer-monitor and mobile phone on the market will be capable of displaying 3D. People who prefer to watch in 2D, perhaps because of a dominant right or left eye, will simply switch the 3D mode off. Once you have seen and enjoyed good 3D, the limitations of 2D become increasingly evident. The message we are giving the market is that 3D production does not have to be complicated, costly or cumbersome. The Polecam approach allows highly dynamic 3D programmes to be created just as easily as 2D, capturing to a synchronised pair of solid-state recorders only a fraction larger than our ultra-compact cameras. All capable of operating from batteries and all man-carriable to anywhere on the planet."

"BVE is developing well both in terms of the number and purchasing power of its visitors," adds Polecam Sales & Marketing Manager Jeremy Curtis. "This year's show was very good even by IBC standards and proved that mainstream broadcasters as well as independent programme-makers are taking the event seriously. We talked to people from all the major British television networks, a lot of existing Polecam owner-operators, media specialists from some of the largest universities and a significant number from the medical sector. BVE 2011 was notable as a show where visitors were in serious investment mode rather than just exploring. There was huge interest in our new GoalCam and StadiumCam system which allows highly efficient outside broadcast coverage of sports such as football. It consists of three elements: one camera for each goal plus an ultra-wide-angle camera capable of televising the entire stadium. The system can be used on its own or in conjunction with one or more Polecam rigs to support a large-scale OB. At a push, it can even do the entire job."

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About Polecam

Polecam provides complete HD/SD broadcast production solutions for a wide range of applications, based on the company's world-leading truly-portable single-operator jib arm and miniature HD and SD camera systems. Polecam delivers the freedom to place a long-reach jib (8m/26ft) anywhere a cameraman can go, eliminating the restrictions associated with heavy multi-operator cranes. Combined with an ultra-compact camera head and choice of recorders, Polecam jibs permit new and unique angles that would be difficult any other way. Polecam rigs operate from a standard tripod and dolly or from the Polecam body harness, enabling smooth shots in the studio or on location. Rig and de-rig are fast and easy (10 minutes), requiring no tools. Polecam systems can operate underwater with the FishFace fully submersible pan-and-tilt head. Polecam stocks a wide range of lenses, recorders, power options, remote control and multiplex equipment. Polecam also offers the simplest 3D system in the market.

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