Grass Valley Helps UAE Broadcaster Sharjah TV Make the Switch from SD to HD

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Sharjah TV, one of the leading broadcasters in the United Arab Emirates, knew that the time had come to make the upgrade from SD to HD. Competition is intense, and the need to stay on the cutting edge means that only the best equipment will do. Sharjah TV explored a number of options from various manufacturers and—based on outstanding quality and performance—chose cameras and switchers from Grass Valley, a Belden Brand.

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“The Xensium-FT CMOS sensor technology in the Grass Valley cameras makes them superior to other options,” explained Dr. Khalid Al Midfa, director general of Sharjah Media Corporation. “We need equipment that will not only meet our requirements today, but also ensure that we will be well positioned in the years to come. Grass Valley has been a trusted partner of ours and has been with us every step of the way to help us maximize our investments.”

Sharjah TV purchased the Kayenne K-Frame Video Production Center switcher and three LDX WorldCam cameras with XCU base stations for the upgrade from SD to HD. The LDX WorldCam can switch between 1080p/1080i/720p/1080PsF and is the ideal solution for any production under any condition. The LDX WorldCam enables 1080p productions that are normally impossible to cover without huge investments in additional lighting or without serious degradation of the image quality.

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The Kayenne Video Production Center with K-Frame delivers one of the highest levels of performance and flexibility available for live productions. Broadcasters can mount the unique Kayenne control surface flat or in a banked curve, and configure the K-Frame video engine for any source type with its full multiformat support including 1080p and 4K. When needed, Kayenne can adapt to offer up to 192 inputs, 96 outputs and up to 9 M/Es with six keyers in every M/E.

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“It’s important to really understand our customers’ businesses and work with them individually to determine the best solutions for their specific situation,” noted Said Bacho, senior vice president, EMEA, Grass Valley. “It’s an ongoing process, and it continues after the sale as well. Our experts help with the initial assessment, the installation and the training and support that come after. Sharjah TV is a leader in the region and we are proud to be their supplier as they make the transition to HD.”

About Grass Valley
The new Grass Valley keeps broadcasters, content owners and service providers future-ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows that enable the efficiency and flexibility broadcasters need to stay competitive today—while offering technological foresight they need to keep pace with consumers’ desires for more content on more devices. Grass Valley, headquartered in Montreal, leverages the collective expertise and depth of the Grass Valley Group and Miranda Technologies, each having been acquired by St. Louis-based Belden Inc. Belden delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. With innovative solutions targeted at reliable and secure transmission of rapidly growing amounts of data, audio and video needed for today’s applications, Belden is at the center of the global transformation to a connected world.

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