Fruition turns to TriCaster to bring new dimension to Animal Planet season launch

Live launch event at Manchester Pet Show is streamed to giant screens and website

Fruition, the event production and online TV production company, used a NewTek TriCaster live production system to live stream and record interviews and presentations during Discovery Channel's launch of the new Animal Planet season at the Manchester Pet Show on 7-8 September 2013.

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Mark Tasker, Director, Fruition Premier, said, “When we won the contract to develop the live show element of the Manchester Pet Show, we approached Discovery Channel to suggest a collaboration with their launch of the new season of Animal Planet. We showed them examples of other events and online TV shows that we had produced using the TriCaster, and they were very excited by the possibilities and keen to get involved.”

Animal Planet presenter Nick Baker hosted the event and several producers appeared on-stage to answer questions and explain how their programmes, including Snow Leopards of Leafy London, Monkey Life and Animal Airport, were made.

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Fruition Premier recorded all the stage activity into the TriCaster. Discovery Channel also provided tasters of new episodes as well as the new idents and bumpers, which were pre-loaded into the TriCaster and sequenced into a playlist. The content was then fed to the big screens around the event venue, and was also live streamed to the Manchester Pet Show website. Fruition will also provide Discovery Channel with all the recorded content for its own use.

Tasker continues, “We are longtime users and fans of the TriCaster system, it has proved itself absolutely ideal for all manner of live events coverage and online TV shows, from festivals to internal communications. The TriCaster enables us to provide our corporate clients with content that looks as polished and professional as broadcast television but within their budget. The high quality output also allows us to approach broadcasters like Discovery Channel, because they can see that we will make their event look great. To be able to produce an entire programme on location and play it out from one system, without the need for an OB truck, is fantastic.”

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NewTek is transforming the way people create network-style television content and share it with the world. From sporting events, Web-based talk shows, live entertainment, classrooms, and corporate communications—to virtually any venue where people want to capture and publish live video, we give our customers the power to grow their audiences, brands and businesses, faster than ever before.

Clients include: Pinewood Studios, Derby County FC, the V&A Museum, “The X Factor,” ESPN X Games, New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV, USA TODAY, Department of Homeland Security (DHS), and National Aeronautics and Space Administration (NASA).

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