Broadcast Solutions Delivered Broadcast- and Multimedia-Infrastructure
Furthermore the company analysed the investor’s needs and supported the planning team with its expertise when it came to entertainment, broadcast and multimedia solutions. Proposing a single media content management system, allowing maximum profit from advertisement and distribution throughout the whole arena. Meaning that all audio and video systems are managed by one multifunctional control centre.
Basic considerations in planning the stadium’s concept and profitability focussed on the flexible use and distribution of all available multimedia content to available and future channels.
This resulted in the construction of a combined Broadcast and Multimedia system under the management of one Media Control Room. The TV broadcast infrastructure includes 4K, HD-pre-cabling with 37 camera positions, 8 TV-Studios, supplied press area, mixed area, flash interview area, commentary positions, equipped TV-compound with stadium termination panels. All multimedia systems are managed in phase including giant LED video screens, LED pitch perimeter, public address audio system, mobile-TV as well as Social Media.
The eight channels stadium TV together with Digital Signage are distributed in any combination of screens and zones to 170 LCD screens within the arena. Crucial part of the job was the consultancy on multimedia workflows and content distribution during all stages of the project, enabling the customer to gain new revenue streams. The Media Control Room offers workplaces for editing and inserting extra messaging from sponsoring partners that can be displayed over all distribution channels.
Possible locations for individualized content delivery could be waiting areas, catering, VIP-lounges, info-points or commentary stations. Additionally visitors have access to selective content via an implemented WIFI network serving up to 20K simultaneous logins. Feeding of Spartak Moscow’s several online and social media channels is also handled by the Media Control Room.
During planning and implementation of the complete multimedia infrastructure, Broadcast Solutions complied with the premises of FIFA for World Cup stadia. Within a short construction period the stadium was built as a football arena with the latest broadcast and multimedia infrastructure, thus offering completely new possibilities for visitor experience and revenue streams. In addition all broadcast and multimedia technology was planned and built in compliance with FIFA regulations. Broadcast Solutions offered its knowledge in terms of consultancy and implementation of the latest broadcast and multimedia technology. Otkrytije arena offers the maximum of flexibility, enabling the location to be ready for all further developments in sports event technology.
Here you will find more information on the business unit Sport Arena Multimedia Infrastructure: http://broadcast-solutions.de/projekte/english-spartak-moscow-arena/