Avid to Advance Next Phase of Strategic Vision at IBC 2013

Company will build on ‘Avid Everywhere’ vision and announce enhancements to its industry leading creative tools

At IBC 2013, Avid® (Hall 7, J20) will present its range of professional industry-leading production asset management, media asset management, storage, graphics, video editing and audio mixing solutions that enable creative professionals to deliver higher quality, inspiring content.

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The company will also build on its strategic vision, termed ‘Avid Everywhere’ that was revealed at NAB 2013, and outline its ongoing commitment to creating the most fluid end-to-end, distributed media production environment in the industry.
Avid will also reveal major enhancements to its line of Media Enterprise solutions with announcements for on-air graphics; ingest and playback; and shared storage.

Avid’s creative toolset will also be showcased, including the latest versions of the industry-standard pro audio and pro video editing solutions, Avid Pro Tools® 11 and Avid Media Composer® 7 that were released at the end of June. Visitors to the Avid stand will hear from leading audio and video editors about how they’re using these tools to deliver their creative vision.

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Finally, Avid will highlight how its global media enterprise customers are experiencing increased ROI and productivity by implementing integrated workflows that enable seamless and faster collaboration and transparent visibility of their assets.

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, and System 5.

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