Sony delivers strategic new 4K OB Truck to broadcast market in Sweden

Sony Professional Solutions delivers strategic new 4K OB Truck to broadcast market

Sony Professional Solutions chosen as turn key provider for full OB project management, design and engineering for HD Resources

At NAB, Sony Professional Services announced it is delivering a 4K Outside Broadcast (OB) Van for media centre HD Resources (HDR). The partnership cements Sony’s position as a trusted business partner and its commitment to delivering innovative technology and solutions for turnkey projects in the industry.

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The latest truck delivered to HDR is the tenth to be provided by Sony and was turned around in record time, with initial contract to delivery completed in less than 3 months. Sony offered the customer a one-stop shop for the strategic project, working together with external System Integrators to provide a full solution and ensure total confidence and peace of mind for HDR.

Sony has previously developed hundreds of OB trucks for important turnkey projects, in addition to equipping on premise studios. These include developing the world’s first purpose-built 4K/IP OB truck for TV Globo, and providing a custom design Enhanced Live Production Control System for Netherlands broadcaster RTL. Flexibility, long standing expertise, and the ability to provide full 360 degree project management made Sony the ideal partner for HD Resource’s project.

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The 4K truck supplied for HDR is the latest in an ongoing relationship between the media centre and Sony. The truck is an evolution of the HD trucks provided last year, future proofing the company by allowing for 4K OB capability. Technology included in the truck includes an XVS-7000 Switcher and a number of Sony monitors, as well as third party technology.

Mats Dahlström, CEO at HDResources, commented: “We see Sony as a reliable and responsible project partner, which is why we have now partnered with Sony in the delivery of 10 trucks to date. They were our first point of call for developing this 4K OB truck, which will be the most technologically advanced truck in our fleet. We’ve been particularly impressed by the speed with which Sony turned around this project, as well as how Sony dealt with all the system integrators themselves to provide us with a single, full solution. We look forward to continuing to develop our relationship with Sony in the future.”

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Richard Scott, Head of Media Solutions, Sony Professional Solutions Europe, added: “We are proud to act as the prime contractor for turnkey projects such as with HDR’s latest 4K OB truck. With over 30 years’ experience in the broadcasting industry, Sony prides itself in being open and flexible to work as the prime supplier of technology for our trusted industry partners.”

Sony Professional Services employees over 70 people, from solutions architects, bid managers, project managers to support engineer’s right across Europe. Able to act as a prime contractor based on customer preference or due to a particular ground breaking technical innovation, Sony continues to deploy its long standing expertise and ability to work alongside independent systems integrators to equip and mobilise OB units for production partners globally.

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HD Resources is a media center based in Stockholm, Copenhagen and Oslo, providing total broadcast solutions, onsite or in the studio, as well as comprehensive pre- and post-production services. HD Resources allows clients to broadcast from anywhere in the world, delivering the highest-quality live video in the industry with consistent bandwidth and fast, reliable connections. With HD Resources, you can capture, manage, edit, and distribute high-resolution broadcasts in the studio, on the field, or in the field. HD Resources has built its reputation by providing market leading products and highly skilled services backed by years of experience to clients all over Europe.

Studios A/S a wholly owned subsidiary of HD Resources, is offering clients all the technical services needed for advertising, film, and television productions from its studios in Denmark and Norway. 

Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision.

With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions.

Operating with over 30 years’ experience and a trusted network of established technology partners Sony’s wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers.

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