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UEFA Champions Festival in Madrid

A real 'Fiesta del Fútbol'

Following the successful fan-based activities organised in Paris (2006), Athens (2007), Moscow (2008) and Rome (2009) during the previous years, the UEFA Champions Festival opens its doors for the public this year at the heart of the Spanish capital and welcomes all Madrileños, Spanish, finalists’ fans and city visitors to a week-long celebration of football which will be staged from Saturday 15 May to Saturday 22 May, closing just a few hours before the final takes place at the Estadio Santiago Bernabéu of Madrid.

A real 'Fiesta del Fútbol' in the week leading up to the UEFA Champions League Final 2010

A multi-event entertainment programme, with attractions and activities to appeal to all ages, is planned throughout the eight days and into the evenings at the Parque del Retiro (Plaza del Angel Caído) in the centre of Madrid, with the aim of allowing both football and non-football fans to experience the feeling of the UEFA Champions League Final, and the celebration that is UEFA Champions League football, irrespective of whether they are attending the final itself. The official opening ceremony is scheduled to take place on Saturday 15 May at 12.00 CET. Key highlight activities of this 8-day exciting programme of events include

The UEFA Champions League Trophy

The UEFA Champions League trophy will be on display for visitors with photo opportunities throughout the day.


The Ultimate Champions Match

This exclusive exhibition celebrity match featuring former footballing Spanish and international legends will take place on Saturday 22 May at 14.00 CET.

The Theatre of Champions

The Theatre of Champions is a unique emotional and powerful audiovisual display of the most glorious moments of the world’s greatest club competition since its humble beginnings in 1955.


The Museum of Champions

An impressive collection of exclusive club and player memorabilia connected with the greatest names and games in European club football will be on display for all visitors to see.

Ambassadors appearances and skills clinics

Fans will have the opportunity to meet legendary players, get their autographs and develop their skills on the pitch with hands-on training sessions.


The UEFA Young Champions tournament

This UEFA Young Champions tournament consists of a five-a-side football competition with boys and girls aged 10 to 16.

The UEFA Booth

UEFA will present its wide-range activities and social responsibility programmes offering visitors the opportunity to test their football knowledge with the possibility to win prizes.


Special Olympics

Top Special Olympic football teams will take on a selection of teams including Real Madrid CF and Club Atlético de Madrid veterans.

Red Deporte

Fans will be able to enjoy a series of games and events run by Red Deporte y Cooperación, a charity organization that uses sport’s power to help developing countries and promotes integration and non-violence throughout Spain.


Sponsor experience and various entertainment

UEFA Champions League partners Ford, MasterCard, PlayStation, Sony and Unicredit, together with adidas, will display their wares and involve fans in different activities and tests of skills through a plethora of events. Meanwhile, supporters will have the chance to entertain themselves with various games, public football pitches, ball-juggling displays, musical performances and much, much more, with the possibility to win tickets for the UEFA Champions League final, UEFA Women’s Champions League final or the Ultimate Champions Match.

UEFA Champions League