The SPORTEL International Symposium: OLYMPIC IMPACT

What is the Legacy of London 2012 for the Sports Media Industry?

London 2012 set a new benchmark for the coverage of sport. More action was delivered to audiences worldwide across more platforms and devices, creating a menu of content with the consumer in control of what they watched and when and where they watched it.

Tuesday 16 October 2012, 10.30-12.30

At the Sportel Monaco Symposium 2012, leaders of the sports media sector will discuss different aspects of London 2012 in three linked sessions.

1. What are the key lessons from London 2012 for both the Olympic Games and other sports properties?
·    Have new technologies delivered on their potential?
·    How did the online experience offering perform?
·    How does Olympic success impact on the wider media prospects ( rights and exposure) of ‘minor’ sports?


2. Has the Paralympic Games finally emerged as a significant global media property?
·    What contributed to outstanding domestic audiences?
·    How will Paralympic Games  rights fees be impacted by the success of London
·    The Paralympic Games from an advertiser perspective
·    Can the Paralympic Games become compelling viewing outside its established strongholds?

3. How can sports broadcasters most effectively harness the power of social media?
·    What was the social media impact at London 2012
·    How did broadcasters capture the energy to promote coverage?
·    What are the key elements of an effective social media strategy for sports broadcasters?

Speakers: To be announced shortly
Sessions will be moderated by Kevin Roberts, editorial director of SportBusiness Group.


Register now for SPORTEL to attend.
The 23rd edition of SPORTELMonaco will be held from 15 to 18 October 2012 at the Grimaldi Forum.
Program of Events now online.