A Memorable End to a Global Adventure
Following the excitement in Washington DC, a number of media and customer events were held in Miami as well as at Coca-Cola’s headquarters in Atlanta before arriving in Los Angeles for one final celebration before the Trophy departed for 2014 FIFA World Cup Host Country, Brazil. Tens of thousands of lucky consumers who attended the event at L.A. Live on Hollywood Boulevard were able to have their photo taken with the Trophy, experience the FIFA World Cup Trophy Tour by Coca-Cola Hologram movies and participate in football clinics alongside Fuleco.
The Trophy is now making its final journey to Brazil, where 27 cities will be visited across six weeks in order to share the excitement of the 2014 FIFA World Cup with local communities. Starting the adventure in Rio de Janeiro tomorrow (Tuesday 22 April) and finishing in the Host City of the 2014 Opening Game - Sao Paulo - the final leg of the FIFA World Cup Trophy Tour by Coca-Cola will ensure an amazing ending to a memorable journey.
Stay up to date with the latest news from the FIFA World Cup Trophy Tour by Coca-Cola as it travels through Brazil on the FIFA Facebook page.