Media rights deals ex-Europe for UEFA EURO 2012 and 2016 concluded
The mix of contracted partners provides an exceptional broadcast platform, delivering a combination of free to air and pay TV coverage and ensuring extensive distribution of these competitions. The media rights licensed include, live and delayed broadcast windows and, thanks to the platform neutral approach undertaken by UEFA, internet and mobile rights for all matches.
Commenting on the agreements, UEFA Director of Marketing, Guy-Laurent Epstein, said: “We are extremely pleased to enter into long-term partnerships with these major broadcasters. This secures a depth of top quality coverage and gives the UEFA EURO 2012 and 2016 final tournaments extensive distribution in ex-Europe, thus ensuring even greater promotion of European football throughout the world.”
These direct deals add to the existing relationships with Al Jazeera Sport in the Middle East and North Africa region and Globo TV in Brazil. Media rights in the United States of America, the Caribbean and Canada as well as free-to-air rights in Sub-Saharan Africa (excluding South Africa) are yet to be awarded.
This announcement also follows the appointment of SPORTFIVE for selected territories in Asia and Oceania, and Dentsu in Japan, for media rights sales of UEFA EURO 2012.
The media rights deals announced yesterday are
Central and Latin America
Mexico - OTI
enezuela - Meridiano TV
Rest of Latin America (excluding Brazil) - Televideo Services
Sub Saharan Africa - SuperSport International
Malaysia and Brunei - Darussalam Astro
Indonesia - RCTI and Indovision