Horse & Country TV And Amagi Broadcast Rolex Grand Prix Live

Creates a milestone in the history of remote playout by managing live events

Horse & Country TV, the specialist international equestrian sports and lifestyle network, and Amagi, the leader in cloud-based broadcasting platform today announced successful broadcast of The Rolex Grand Prix Live to homes in the UK using Amagi Cloudport, a cloud-enabled remote playout management platform.

“At Horse & Country TV, we strive to be in the vanguard of adopting new and efficient technologies such as the Cloudport infrastructure for broadcasting. Along with our playout partner Amagi, we have now demonstrated to the broadcast industry that live events can be managed by remote playout systems.” said Heather Killen, CEO and Chairman of Horse & Country TV.


The CHIO World Equestrian Festival held at Aachen, Germany on Sunday, Jul 20, 2014 is the first event of the prestigious Rolex Grand Prix, attracting over 40,000 spectators and millions watching on TV. This was the first time that the event was broadcast live in the UK. The entire playout was managed remotely by Amagi from its operations center in Bangalore, India.

“Managing live feeds, inserting graphics, and dynamically altering the playlist based on how an event unfolds is complex, especially when the playout is managed remotely. We are breaking new ground with this innovation on the Cloudport platform. We are quite delighted with the flawless telecast of the live event on Horse & Country TV.” said Srividhya Srinivasan, co-founder and CTO, Amagi Media Labs.


Amagi’s Cloudport platform provides feature-rich and cost-effective remote playout of channels across multiple platforms anywhere in the world, while delivering service-levels matching traditional satellite or fiber models. The platform encompasses remote channel management tools, a cloud-enabled delivery and playout management hub, and remote playout servers at the edges.

John Wallace, founder of Wallace Broadcasting, and technical advisor to Horse & Country TV said “We chose the Amagi channel playout platform as it gave us the flexibility to cost-effectively manage localized playout of different H&C TV channels in individual countries. We now have the desired flexibility and robustness even for live events. Our teams are quite pleased with the event broadcast.”


About Amagi
Amagi is the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, we deliver and play out more than one million advertising seconds and thousands of hours of content for many leading broadcasters. More than 1,000 Amagi edge servers in over 15 countries across four continents continuously deliver SLAs above 99.99%. Our patented core technology delivers new market access, content localization, and advertising revenue streams for broadcasters at a fraction of the cost when compared to existing traditional broadcast models.