Allied Esports Set A New Standard in Professional Gaming
In order to provide a world-class audiovisual experience at the new arena, Allied Esports formed an exclusive partnership with HARMAN Professional Solutions to provide a custom audio, lighting, and control solution made up of JBL Professional loudspeakers, Crown amplifiers, BSS audio processors, AMX control systems and Martin lighting fixtures.
“Esports Arena Las Vegas is the flagship location of our growing global network of Esports properties, and Allied Esports is proud to partner with HARMAN Professional to deliver an incredibly immersive experience for gamers and fans alike,” said Jud Hannigan, CEO of Allied Esports. “Audio is a huge part of the gaming experience, and the HARMAN solution delivers premium sound quality and control. We’re excited to continue to work with HARMAN as we set a new benchmark for competitive gaming and interactive entertainment, and open new arenas around the world.”
The opening ceremony at Luxor Hotel and Casino featured a series of events designed to showcase the arena's impressive production quality and interactive entertainment, with more than 20 professional esports players and 500 local gaming influencers in attendance. Highlights included an opening night of show matches between SonicFox vs. GO1 and Rogue vs. Ghost Gaming in Rocket League®, and eUnited vs. Spacestation in SMITE as well as the weekend launch of fighting game tournament Smash Masters League featuring Super Smash Bros for Wii U. World-renowned chef José Andrés also held a discussion about the custom gaming-inspired menu that the ThinkFoodEntertainment team created for Esports Arena Las Vegas.
“With the opening of Esports Arena Las Vegas, HARMAN Professional is setting the standard for professional audio performance in competitive gaming arenas,” said Nicholas Cohen, Esports Business Development Lead, HARMAN Professional Solutions. “Esports is the future of live competition, and HARMAN Professional is uniquely positioned to deliver powerful audio, visual, lighting and control solutions that immerse gamers and fans in the action like never before. Esports Arena Las Vegas is the first facility of its kind in North America, and its success paves the way for future collaboration
About Allied Esports
Allied Esports is a joint venture of some of the largest esports, mind sports, sports and entertainment companies – Ourgame International (SEHK: 6899) (owner of WPT Enterprises, Inc. and the World Poker Tour), KongZhong and iRena (NEEQ: 834358). The company’s mission is to build a global competitive esports property designed to connect players and fans via a network of integrated arenas and mobile esports trucks around the world that will serve as both battlegrounds and content generation hubs. The Allied Esports Property Network currently consists of Esports Arena Las Vegas, Wangyu Esports in Beijing, Allied Esports SEG Arena in Shenzhen, Esports Arena Orange County in Santa Ana, Calif., the ELC Garage in Hamburg and the Big Betty and Esports Arena Drive mobile esports touring arenas with upcoming properties announced in Oakland, Calif. and Las Vegas.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.