Article Overview


Impressions from SPORTELMonaco 2010

SPORTELMonaco has concluded another highly successful international sports content market, with 2188 participants, representing 922 companies from 68 countries worldwide taking part in the 4-day mix of market, conferences and special events, it was announced today by David Tomatis, CEO of MONACO MEDIAX / SPORTEL.

The exhibition space in the Grimaldi Forum was filled to capacity with 166 stands,kiosks, displays and exhibits. In making the announcement, Mr. Tomatis commented, “We are delighted with the strong turn-out this year, and the reports of a high level of deal-making from exhibitors and visitors alike. We attribute this to the continuing development of the Internet and mobile sectors, along with a strong showing from the mature television side of the business.

Among the highlights of SPORTELMonaco 2010 was the annual Georges BertellottiGOLDEN PODIUM AWARDS Ceremony. The Georges Bertellotti Golden Podium Awards Gala, which honour the year’s best sports slow motion sequences and images, took place on Tuesday 12 October at 8.30pm, attended by H.S.H Prince Albert II of Monaco and a host of personalities, amongst which, to name but a few, were Yves Boisset Jury President of the Golden Podium Awards, Frank Fredericks, Samantha Davies, Lucie Decosse, Tatiana Golovin, Nadia Comaneci, Jonah Lomu, Jean Gachassin, Eddy Merckx, Daniel Bilalian, Alain Bernard and Dan Luger…

The ceremony was opened with an impressive "Best Of" sequence of the FIFA World Cup 2010 in 3D and the whole awards celebration was recorded by AMP with its Car 8 which was down in South Africa (together with T16 from Telegenic) for the production of 25 of the 64 games in 3D.


Palmares of the 2010 Golden Podium Awards Winners

Best slow motion sequence - Cut/Edited shot
«Finale Dames Roland Garros 2010 Miracolo Italiano Viva Francesca»
Director: Françoise Boulain; Producer: FRANCE TELEVISIONS pour le compte de la Fédération Française de Tennis; FRANCE TELEVISIONS; France

Best slow motion sequence – Isolated camera shot
«Christophe Lemaitre»
Director: Jean-Pierre Leroux, Christophe Baudouin; Producer: Florent Houzot; FRANCE TELEVISIONS; France

Best sound design - Radio France Prize
«NBA Tease Draft»
Director: Sam Silver; Producer: ESPN, INC.; USA

Best sports program opening montage
«World Cup 2010 Titles»
Director: John McKenna, Richard Norley; Producer: Paul McNamara; ITV SPORT; United Kingdom

Best sports trailer/teaser
«Umpires Haka Promo»
Director/Producer: Owain Morgan-Jones; S4C; United Kingdom

Direct Sport people’s choice award for best sports trailer/teaser
«La Parenthèse Universelle»
Director/Producer: Marc Nardino (La Cuisine aux Images), Thierry Gerberon (Grizzly Productions); LA CUISINE AUX IMAGES; France

International Olympic Commettee Grand Prize (I.O.C.)
«Lassila Gold»
Director: Liam Berkery; Producer: NINE NETWORK AUSTRALIA PTY LTD.; Australia

Best sports-related advertising film – with the collaboration of CB News Magazine
«Campagne publicitaire PMU»
Producer: Agence Publicis Conseil; France

European sports TV audience award with the collaboration of Eurodata Worldwide
«FIFA World Cup»

H.S.H. Prince Albert II of Monaco and the Winners of the Golden Podium Awards


Additional Highlights were the international Symposium on "Women in Sport" and "Sports Law and Economics" and several special press events. Additionally, participants were treated to live demonstrations organized by French event organizer and distributor, Fighting Spirit Distribution, International Judo Federation and the Monaco DanceSport Federation. And leading German sports marketing company, WIGE-TV MARKETING, arranged to display the legendary Mercedes-Benz 300 SLR racing car, valued in the millions of Euros!

Continuing, Mr. Tomatis said, “SPORTELMonaco continues to be the must-attend venue for top decision-makers across the entire spectrum of the sports content industry. Whether you are in production, sales, sponsorship, content delivery or event organizing, SPORTEL offers something for everyone – that's our strength!"

The next SPORTEL event will be SPORTELAsia 2011, March 16-18, 2011 at theInterContinental Hotel in Hong Kong.

The 22nd annual SPORTELMonaco 2011 will return to the Grimaldi Forum inMonaco, October 10-13, 2011.