Ross Virtual Solutions Power CCTV’s Coverage of Chinese Spring Festival Gala
Ross Video’s rendering solution, based on the Unreal 4 Gaming Engine from Epic Games, was a key element of the 4K UHD broadcasts, producing high-quality special effects and photo-realistic graphics that impressed both viewers and the media alike. In addition, the Furio camera motion system from Ross helped the show production team create dynamic and eye-catching camera moves that would not have been possible with human operators. Each venue broadcast a number of lavish song and dance routines enhanced by augmented reality graphic elements to give the show a lush, fairytale feel.
Looking back on the event, Andrew Tan, Ross Video’s Director of Sales for APAC, believes that CCTV has raised the bar for future Spring Festival shows. “The annual Spring Festival Gala by CCTV is probably the most viewed live show in the world. In addition to the Furio Camera Motion System, which is now a regular fixture of CCTV progamming, this year’s event used a mixed-reality solution for the first time, featuring nine of our Unreal-based systems across multiple locations. Ross Video is extremely proud and honoured that CCTV chose to partner with us and used our solutions and technologies to enhance the on-air look for this important show”.
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Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.