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Event Fact Sheet: 2010 FIFA World Cup™ Celebration Concert

Historic live concert event will showcase the music, sport and the cultural

Kicking off the FIFA World Cup at the newly-renovated Orlando Stadium in Soweto Johannesburg, this historic live concert event will showcase the music, sport and the cultural diversity of South Africa. The event will feature musical performances by major international superstars and African artists, along with special appearances by past and present football legends. Broadcast to networks around the world, the event is expected to be the greatest entertainment event to date on the African continent. All net proceeds will benefit “20 Centres for 2010”, the Official Campaign of the 2010 FIFA World Cup South Africa™, which aims to build 20 centres across Africa offering education and healthcare services as well as football training to disadvantaged communities.


This is the first time that the FIFA World Cup will be played in Africa and what better way to celebrate such a momentous occasion than with a festival of live music from Africa and beyond. This kick-off celebration will be one of the greatest events of its kind in Africa and a must-see for football and music fans around the world:

Alicia Keys, Amadou & Mariam, Angélique Kidjo, Black Eyed Peas, BLK JKS, Freshlyground, Hugh Masekela, John Legend, Juanes, K'Naan, Mzansi Youth Choir, Shakira, Soweto Gospel Choir, The Parlotones, Tinariwen, Vieux Farka Touré and Vusi Mahlasela

Date, Venue and Ticketing

Date: Thursday, June 10, 2010
Showtime: 8:00 p.m. local time; GMT +2
City: Soweto, Johannesburg, South Africa
Venue: Orlando Stadium
Capacity: 30,000

Computicket via or via phone on (27) 083 915 8000 are priced at R450 (Outer Circle standing), R650 (Inner Circle standing), R850 & R950 (Upper Level seated), R1150 & 1400 (Lower Level seated). Ticket prices include VAT, ComputicketCharges and Park and Ride for all ticket holders.



About Control Room

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Control Room is an end-to-end solution for brands, artists, broadcasters and sponsors committed to connecting global audiences with compelling entertainment. The company has built long-standing business relationships and successfully navigated the complexities of culture, government, and production in countries in every region of the world.


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About SABC

SABC is the Official Broadcaster of the 2010 FIFA World Cup, boasts 18 Radio stations and 3 television channels. The public service broadcaster is proud to bring the 64 World Cup games live through simulcast of Radio and Television using 11 official languages. Feel it, it is here. The SABC reaches out to over 24 million listeners and viewers a day making it the biggest media house in South Africa.

Furthermore the SABC as the official broadcaster of the 2010 FIFA World Cup™, produced the preliminary draw, the 2009 FIFA Confederations Cup draw and the 2009 FIFA Confederations Cup tournament. On 4th December 2009 the SABC broadcasted one of the key milestones in the FIFA calendar before the kick off of the World Cup spectacle; the FIFA Final Draw which was exclusively produced and broadcasted by the public broadcaster.

The national broadcaster has lived up to its promise of delivering a world class broadcast, which is entertaining and informative whilst championing the African agenda. The SABC produced a great Television and radio production for the Final FIFA draw which was beamed to no fewer than 200 countries around the world; this marked another unprecedented milestone in the FIFA World Cup history.

In addition to that the SABC also produced the first FIFA Fan Park on Long Street. The SABC is also the official broadcaster of the ten Fan Parks for the 2010 FIFA World Cup™. The national broadcaster will also provide World Cup access through the 46 Public Viewing Areas with an emphasis on rural areas. Measurable results through a comprehensive body of work including more than 100 live events ranging from single-artist concerts to worldwide movements.