Brighter, Better Coachella 2014 with Elation Professional
Elation dealers Visions Lighting, AG Lighting and Felix Lighting supplied an abundance of Elation lighting for this year’s festival. Used all around the festival site including the Outdoor Theatre Stage (Platinum Beam 5Rs - Visions Lighting), the Sahara Tent (Platinum Spot 35s, Opti Tri 30s and Design LED 60 Tri-strips - AG Lighting), and the Yuma Stage (Event Bars - Felix Lighting), it was the use of Elation gear for new site lighting that provided a new twist at this year’s festival. After years of using Xenon searchlights for Coachella’s site lighting with varying results, festival organizers looked to Visions Lighting for a new and innovative solution.
After seeing the new Platinum Beam Extreme, Visions’ Todd Roberts knew what would work to achieve their goal and scheduled a demo at the event site several months prior to the festival. Visions put 8 Platinum Beam Extreme fixtures on the festival’s permanent site lighting structures or “oil derricks” and waited for the sun to set. It didn’t take long before Roberts and the festival organizers knew they had a winning solution as the night sky lit up. With 8 Platinum Beam Extremes per tower (15 towers), final count for the project was 120 Platinum Beam Extremes lighting up the desert skies.
“Not only were the fixtures incredibly bright but they operated 100% without failure, sustaining the extreme weather conditions including heat, wind and rain,” Todd Roberts stated. “The end result was brighter and better than years before while using less power and offering more creative options.” Control was handled wirelessly with DMX using four universes. All programming was done by Colin Feeney from a 40’ high scissor lift located in the center of the festival grounds so that the entire rig was visible.
In addition to the Platinum Beam Extremes, Visions Lighting also replaced the conventional PAR lighting on the “oil derricks” with Elation Opti Quad Pars and Level Q7 IP Pars, which were used for functional and area lighting around the derricks and saved on both power and cost from not having to replace lamps.
Canin Campbell of Visions Lighting headed up the on-site team for set up of the system with support from Daniel Baca and Steven Calley. All in all, the new set up was a win-win for everyone involved.
About Elation Professional
Elation Professional is one of the world’s leading lighting and visual solutions providers and is the global brand of Elation Lighting. Founded in 1992 and headquartered in Los Angeles, with European sales, distribution and support based in The Netherlands, Elation designs and manufactures a comprehensive range of innovative yet affordable lighting and video products that are distributed through a global network of dealers and distributors. Made up of a spirited team of dedicated personnel, Elation is setting new efficiency and performance standards in Platinum lamp and LED technology and is acknowledged for a comprehensive commitment to Total Support. As a company in expansion with a presence in a growing variety of market segments, chances are you’ve experienced Elation lighting at a concert, special event, TV, theater, late night venue, House of Worship, theme park, cruise ship, exhibition, architectural space or elsewhere.