Article Overview

Sony's `Believe Beyond HD´ Vision

CineAlta F65 - SRMemory - PMW-TD300

At NAB 2011 in Las Vegas, Sony Professional presented new developments inspired by the company’s vision of providing creative professionals with new tools for content creation and workflow in HD, in 3D and at resolutions ‘Beyond HD’.

Beyond HD

The first example of technology to realise the concept of ‘Beyond HD’ is a new CineAlta camera, the F65. The F65 is designed for the highest quality movie, drama and commercials. It uses an 8K CMOS sensor¹ to produce stunning pictures. Footage shot with the F65 was shown on the Sony stand at NAB using Sony’s SRX-R320 4K digital cinema projector.


Sony has also introduced SRMASTER at NAB. SRMASTER features a line-up of products using new state-of-the-art SRMemory media. It builds on the heritage of HDCAM SR, the worldwide standard for highest quality content. This next-generation high-end solution also incorporates 3D and 4K. Through SRMASTER, Sony can offer a production environment combining tape, memory and SR-compressed files and will showcase collaborative operation with a wide range of editing and production tools from alliance partners.



Sony has expanded its line of 3D production solutions by developing a number of 3D camcorders including the PMW-TD300 shoulder mounted 3D camcorder and the compact HXR-NX3D1E 3D NXCAM camcorder. In addition, new 3D application software is available for the MPE-200 3D processor box. Finally, Sony has launched the MVS-7000X multi-format production switcher, suitable for even the most demanding HD productions.

Super 35mm line-up

At NAB 2011 Sony announced that it has further expanded its Super 35mm product line-up. In addition to existing cameras such as the F35, the recently introduced PMW-F3 has a new Exmor Super35 CMOS image sensor which delivers a true 'film look' at an affordable price. The PMW-F3 has now also been joined by the NEX-FS100E, which has the same 35mm sensor as the F3, but is designed for film schools, corporate, music and budget productions, and event videographers.


A tapeless file based world

At NAB 2011, Sony showcased its Media Backbone solution which links the various devices and solutions used throughout a content creation workflow to provide a network-based management of AV files and metadata. Expanding the Media Backbone solution, Sony announced a series of updates that are designed to increase the flexibility and connectivity of non-linear editing software. In addition, Sony also presented at NAB its revolutionary content management and delivery system, OPSIGATE, which allows digital content to be organised and distributed more effectively than ever before.

HD news production

Since the launch of XDCAM in 2003, approximately 180,000 units have been shipped around the world. This figure includes the Professional Disc XDCAM Series which uses blue-violet laser technology and the XDCAM EX series, recording on SxS Memory Card. At NAB 2011, Sony announced new additions to the XDCAM range including the PDW-U2, the fastest portable external drive yet, thus accelerating the production workflow. Other products included the XDCAM Archive, a content management system and the XDJ-1000 "Jukebox" Professional Disc library. Finally Sony introduced the XDS Media Station Series which can manage simultaneous IT and Broadcast related tasks with its disc and memory inputs and outputs capabilities.


HD live production

Since launching in 2005, over 10,000 units of the HDC-1000 series studio cameras have been shipped around the world. These cameras are currently being used for a number of different applications including sports broadcasts and studio filming. Adding to the product range, Sony today announced the HZC-CSM10, a piece of PC software which allows studio cameras to be controlled and integrated more easily. To meet the increasing demand for HD live production, Sony has developed a number of products including the HXC-D70 HD digital multi-core camera system, the DFS-900M multi-format compact switcher and the LMD-1510W 15-inch Professional LCD monitor.

Professional Displays

Sony also announced at NAB that it is to expand its OLED monitor range. Following on from the 7.4-inch PVM-740 monitor, Sony has introduced four new OLED models including 17-inch and 25-inch screens in both the Master Monitor and Picture Monitor series. In addition, Sony will be showcasing a number of new audio products during the show, including a new range of digital wireless microphones.


About Sony Professional

Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals.

Sony Professional