Sony Professional renews Mitteldeutscher Rundfunk (MDR) studio camera system

The 7.4" OLED colour viewfinder HDVF-EL75 also means faster response times for tracking moving objects, and the viewfinder has an unusually high contrast ratio, which affords a significant improvement in focusing, especially in sports broadcasting. As well as the new HDC-3500 camera chains, MDR will also use the new HDCU-3100 camera control unit and RCP-3500//U control panels, amongst other things.

In addition to MDR and its subsidiaries (MCS Saxony, MCS Saxony Anhalt, MCS Thuringia and Media Mobil GmbH [MMG]), Hessischer Rundfunk (HR) and Saarländischer Rundfunk (SR) also have the option to procure the corresponding system cameras and necessary accessories, software and services on the basis of individual call-offs via the concluded framework agreement. One reason for MDR's decision to completely update the current studio camera systems is to remain at the cutting edge of technology: by establishing the IP standard SMPTE ST 2110 on the market, this development is also particularly important for MDR with regard to aligning the studio camera system based on a forward-looking IP workflow. However, another important reason for MDR's new equipment is to ensure operational reliability. The technology will therefore be replaced as soon as possible. Sony Professional won the tender not only thanks to their latest technology, but also thanks to their comprehensive service offering in which workflows are made more efficient due to the company's years of expertise in the field of system cameras and production.

In addition to this, Sony Professional also offers the relevant training for MDR operating and service personnel. As part of its service to provide new equipment, Sony will support MDR through professional system engineers with experience in the system design and the HD and UHD camera equipment including all accessories, and also in shooting with and configuration of the new cameras. Sony Professional trains key users to become image engineers and camera personnel; with the aid of these training courses, the company provides in-depth technical knowledge of repairing and troubleshooting the installed hardware and software to technical service personnel. This training is given by Sony Professional system experts with the relevant qualifications and highlights the expertise and skill of Sony Professional in live production.

About Sony Professional Solutions

Sony Professional Solutions is part of Sony Corporation and exists to help professionals to truly live their vision by unleashing the incredible power of images. With a winning combination of innovative technology and extensive industry expertise, Sony Professional partners with businesses across a variety of sectors, including Media and Broadcast, Sports, Healthcare, Corporate, Education and Theatre, to deliver industry-leading and transformational customer solutions. Operating with over 40 years' experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services provides true value to businesses and informs, educates and inspires their customers.