The Sigma BF has won the "Good Design Gold Award" and "Minister of Economy, Trade and Industry Award"
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The Minister of Economy, Trade and Industry Award is given to Gold Award winners that are deemed to make a special contribution to Japan's economic development. This year, out of 19 Gold Award recipients, 3 were further honored with the Minister's Award.
This marks the fourth consecutive Gold Award received for Sigma's digital camera products, following the Sigma fp, sd Quattro series, and dp Quattro series.
We will continue our pursuit of the highest image quality and remain dedicated to developing photographic equipment that prioritizes fundamental performance and brings true value to our customers.
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Evaluation comments by the Jury:
If the concept of a "digital camera" did not exist today, and only the technology of "taking photographs" were known, the tool created for that purpose might have taken the form of the Sigma BF.
It possesses a freshness reminiscent of the impact felt upon first encountering the iPod or iPhone, and embodies a beauty that arises from pure dedication to its purpose.
The essence of the Sigma brand is clearly embodied here: an idea that places the lens at its core, refining the camera body to the utmost degree and elevating its purity even further. It is a product that rekindles the long-forgotten excitement of encountering truly inspiring product design.
Sigma is attending "GOOD DESIGN EXHIBITION 2025"
Period: November 1 (Sat) - November 5 (Wed)
Venue: Various locations within Tokyo Midtown (BEST 100 exhibition: B1F Hall)
Details: Exhibition of all award-winning designs for 2025
* Free admission