Sennheiser Opens its Technology and Innovation Center in San Francisco: “The Future Made Right Here”
For more than 60 years, Sennheiser has stood for the highest quality audio products across all areas of sound recording, transmission and reproduction. This month, the company announces the official opening of its San Francisco- based research lab: SFTC (Technology and Innovation California).
The opening ceremony was attended by more then 100 guests from the audio community in the Bay Area. The new research facility — which relocated from Palo Alto in November 2011, is focused on improving the customer experience through digital signal processing (DSP) technologies and combining this with Sennheiser’s world-renowned expertise in electro-acoustics and wireless transmission.
As a research hub for Sennheiser, whose slogan is “The Future Made Right Here,” SFTC creates knowledge in selected areas of DSP and facilitates knowledge transfer to Sennheiser’s product teams around the world. Many of these ideas and technologies are then adopted and integrated into Sennheiser’s consumer, professional or installed sound divisions.
“By moving the location of the SFTC to the Bay Area, our team — and by extension the entire Sennheiser organization — is able to leverage our proximity to the technology industry’s leading innovators, product designers and thought leaders. These include other multi-national companies as well as a unique network of start-ups and highly regarded institutions such as UC Berkeley and Stanford Universit," commented Veronique Larcher, director of research, North America, for Sennheiser. "At SFTC, our researchers have access to an enormous pool of talent and imagination; risk taking and the cross-fertilization of ideas is strongly encouraged.”
Sennheiser launched its SFTC in 2006 and since then, its research and development work have been manifested in Sennheiser's groundbreaking products- including the IS-ADN conference system.